Gone are the days of hunting at nurseries for the perfect houseplant. Bloomscape, the direct-to-consumer online plant shop known for delivering beautiful plants to your doorstep, is now bringing its sunny attitude to West Elm. Justin Mast, founder and CEO at Bloomscape, says, "Our mission is to help everyone become successful plant parents. We’re excited about this partnership because it will help us to share our unique plant experience, all the way from purchase to plant care, with West Elm customers."
The ease of adopting houseplants may come with some additional questions for new plant parents, but never fear: Joyce Mast, Bloomscape’s plant program director and resident "plant mom" has some advice: "Relax and enjoy it! The keys to plant ownership are consistency, basic knowledge of your specific plant’s needs, and patience. Get to know your plant and be careful not to overwater!"
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