How to Care for Your Bedding
While care labels provide a great starting place, proper Bedding maintenance requires additional steps and is essential for...
The Baby Collection: Behind the Design + Styling Tips
Oh baby, the Bedding you love is now available for the entire fam! Our Baby Collection was designed with the same elevated look...
How to Prepare Your Bathroom for Overnight Guests
When getting ready to host overnight guests, we tend to focus on washing the Bedding, jazzing up the spare room and fully...
5 Amazing Experiential Gifts, from Zola
It’s no secret that we have a brand-crush on the wedding registry site, Zola. We even blogged about it. Luckily, they like us,...
Toast Linen: Behind the Design + Styling Tips
We were skeptical at first: Brown Bedding? While it wasn’t the obvious choice for most of us, our visionary Product team knew...
The Low Down on Down
Warm, fluffy, lightweight and long-lasting, Down Bedding Basics provide the ultimate comfort while you sleep.
A New Sustainable Subscription Program Is Helping Us Rethink the Way We Shop For Linens
San Francisco-based Coyuchi—pioneers in coastal-inspired organic cotton textiles for the home—is introducing a new subscription...
What is Egyptian Long-Staple Cotton
When Ariel Kaye, our Founder and CEO, set out to give the world a better night’s sleep, she knew it would have to start with the...
The Truth About Thread Count (It’s Not Important)
Conventional wisdom dictates that when shopping for Bedding, the higher the thread count, the nicer the Sheet.
Coastal Comfort at The Parachute Hotel in LA
Founder Ariel Kaye launched Parachute after coming home from a trip to the Amalfi Coast and finding no success in her search to...
Gifts for Everyone, by BEAM
Have you heard? Parachute popped up in New York! In partnership BEAM – the modern home decor retailer based in Williamsburg,...
Expert Design Advice: Layer Your Lighting
Layer your bedding. Layer your clothes.
How to Start the New Year Fresh
We want 2017 to be your best year yet: a year of health, wealth, good vibes and great Bedding.
Coal Linen: Behind the Design + Styling Tips
Introducing Coal, the newest addition to our Linen Collection.
Our Products Are Oeko-Tex Certified: What That Means
We sleep better at night knowing Parachute is doing its part to protect the planet.
Percale vs. Sateen: What's the Difference
When we set out to create the perfect sleep experience, we knew it would depend on one core factor: fabric.
How To: Colorblock
The biggest fashion trend to emerge from the past season was, without a doubt, color-blocking.
Go Eco-Friendly Glamping in These Geodesic Domes in the Swiss Alps
Located at the foot of the Dents du Midi mountain range in the Alpine village of Les Cerniers, Switzerland, Whitepod is a hotel...
Unwind in a Simple Swedish Cabin With a Meditative Lookout on the Roof
Experience cabin life to the fullest in this minimalist structure that's tucked in the mountains of Northern Sweden.

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