Founded in 1992 by Sir James Dyson, Dyson Ltd is a technology company which designs and manufactures vacuum cleaners, hand dryers, bladeless fans, and more. Known for innovation, invention it took 5,127 prototype to develop the now renowned Dual Cyclone™ technology and the first vacuum that didn't lose suction. The DC01 became a global best-seller and today you can find Dyson machines in 45 countries. James Dyson attended London’s Byam Shaw art school but painting beautiful objects wasn’t enough. James wanted to make, and the Royal College of Art allowed just that. James studied architecture, but instead of colonnades and cladding, robust marine engineering was the order of the day. He developed a flat-hulled high-speed landing craft and, with it, his passion for engineering. Pretty soon, he’d also developed a new kind of wheelbarrow—one with a big fat ball that didn’t sink into mud and chunky feet for stability. All the while learning to take risks, make mistakes and use frustration as a fuel for creativity and solving problems. During the five years it took to develop his first vacuum, James was also battling. First to convince other manufacturers to embrace his new technology. Then to protect his invention when they copied it. It’s enough to give you a complex. And it did. James’ experience informs the way Dyson works today.

-Architecture and Automobiles- Architecture Director, The Agency Beverly Hills Vice-President Porsche Club of America Los Angeles Region Specializing in the sale of historic and architecturally significant homes across Southern California, William Baker has represented iconic properties designed by Rudolph Schindler, Richard Neutra, Ray Kappe, A. Quincy Jones and Douglas Rucker, among others. William is widely considered an expert in the field. William’s sold listings have been featured in Architectural Digest, New York Times, Los Angeles Times, Forbes, USA Today, The Today Show, Good Morning America, Inside Edition, and many more. An excellent negotiator with an impeccable eye for detail, William is passionate about connecting clients with the right property while identifying the next steward for L.A.’s most treasured architectural homes. Throughout his life, William’s clients, associates, friends and family have looked to, leaned on, and trusted him for his opinion, whether in need of his practical, aesthetic, emotional or ethical advice. His decades of sales, marketing and design experience have equipped him with the skills and know-how to deftly meet and exceed the needs of a discerning clientele. William’s sold listings have been featured in Architectural Digest, New York Times, Los Angeles Times, Forbes, USA Today, The Today Show, Good Morning America, Inside Edition, and many more. His 1962 John L. Pugsley AIA-designed home was one of five residences selected for the 2018 Dwell on Design home tour and serves as a beautiful beacon of midcentury design in the unique hillside community, tucked between Downtown and Pasadena. William serves on the Board of Directors and is the Vice-President of the Heritage Square Museum in Los Angeles, is a member of the Los Angeles Conservancy, and is the Vice-President of the Porsche Club of America, Los Angeles Region.

As part of his research for writing "Product Design 101", James Nestor attended a seminar titled "Sell Out," wherein he learned that to ensure a product sells, one must gratuitously promote the product at every given moment. To wit: Nestor's incredible and historic tome Get High Now (Without Drugs) has just been released by Chronicle Books. In it you will find over 175 bizarre methods in which everyone from ancient Greeks to hippies have gotten "naturally" high, from performing breathwork to consuming giraffe livers.