Nike's Flyknit exhibition designed by the architect Arthur Huang adds a kick to the Palazzo Clerici courtyard.
Nike's Flyknit exhibition designed by the architect Arthur Huang adds a kick to the Palazzo Clerici courtyard.
Creative workshops allow youngsters a chance to explore art and gives Nike a way to market product. Nike allows visitors to the locations to customize products in a way not otherwise possible. By offering a different set of materials than what's available to the greater public, visitors feel they have ownership in the retail experience, as seen here in Milan.
Creative workshops allow youngsters a chance to explore art and gives Nike a way to market product. Nike allows visitors to the locations to customize products in a way not otherwise possible. By offering a different set of materials than what's available to the greater public, visitors feel they have ownership in the retail experience, as seen here in Milan.
The bare-bones framework of many of the stadium spaces, like the white- and black-clad London location, gives each “refresh” the ability to create a specific look for a specific time, without requiring major overhauls.
The bare-bones framework of many of the stadium spaces, like the white- and black-clad London location, gives each “refresh” the ability to create a specific look for a specific time, without requiring major overhauls.
It's common for Nike Stadium locations, such as this one in London, to invite basketball or soccer athletes to speak directly with customers. Retailers hope that providing a theater-like space for community performances or Nike-sponsored chats will engage visitors more effectively than a conventional retail space.
It's common for Nike Stadium locations, such as this one in London, to invite basketball or soccer athletes to speak directly with customers. Retailers hope that providing a theater-like space for community performances or Nike-sponsored chats will engage visitors more effectively than a conventional retail space.
Nike Stadium space offers a series of programming set in tandem with the sporting calendar as shown in the Milan location. Merging the idea of creating products and viewing sport, all with bolts of color, plays out well in this location.
Nike Stadium space offers a series of programming set in tandem with the sporting calendar as shown in the Milan location. Merging the idea of creating products and viewing sport, all with bolts of color, plays out well in this location.
Rafael de Cardenas says the concept of design and social interaction as a retail trend has caught on as brands try to establish “cultural relevance.” He says that retail spaces that include collaborative design and instill an attitude without “force-feeding cool,” prove the most successful. Here in Paris (not designed by de Cardenas), the ever-changing space looks much less like retail and more like a downtown experience.
Rafael de Cardenas says the concept of design and social interaction as a retail trend has caught on as brands try to establish “cultural relevance.” He says that retail spaces that include collaborative design and instill an attitude without “force-feeding cool,” prove the most successful. Here in Paris (not designed by de Cardenas), the ever-changing space looks much less like retail and more like a downtown experience.
Nike LunarGlide 5 ShieldWhen alone time means running away from the house (temporarily), these sneaks offer a customizable upper for easy visibility at night. Nike’s customizing tool ensures the perfect pair for your picky partner. $160 from Nike
Nike LunarGlide 5 ShieldWhen alone time means running away from the house (temporarily), these sneaks offer a customizable upper for easy visibility at night. Nike’s customizing tool ensures the perfect pair for your picky partner. $160 from Nike
United Visual Artists is responsible for this new addition to East London called “Floating Point,” which is the centerpiece of the newly revitalized Aske Gardens. Both sound and light were incorporated in this technologically advanced trampoline-style performance piece.
United Visual Artists is responsible for this new addition to East London called “Floating Point,” which is the centerpiece of the newly revitalized Aske Gardens. Both sound and light were incorporated in this technologically advanced trampoline-style performance piece.
Kustaa Saksi's installation for Nike Running Event at Showroom 1948 in London.
Kustaa Saksi's installation for Nike Running Event at Showroom 1948 in London.
Here's another look at the Shanghai installation.
Here's another look at the Shanghai installation.
Here's a look at the London installation.
Here's a look at the London installation.
Arthur Huang’s Shanghai-based structure entitled “Feather Pavilion” flawlessly embraces the ethos of Nike Flyknit. Huang used a recycled material known as TPU POLLI-brick to build the structure. It is sustainable and lightweight and reacts to a visitor’s presence.
Arthur Huang’s Shanghai-based structure entitled “Feather Pavilion” flawlessly embraces the ethos of Nike Flyknit. Huang used a recycled material known as TPU POLLI-brick to build the structure. It is sustainable and lightweight and reacts to a visitor’s presence.
Here's a detailed look at Sabin's design.
Here's a detailed look at Sabin's design.
Known for her experimental design, Jenny Sabin looked at the project through both an architectural and scientific lens. Sabin used data collected from participants in earlier workshops to draw connections between sports and construction.
Known for her experimental design, Jenny Sabin looked at the project through both an architectural and scientific lens. Sabin used data collected from participants in earlier workshops to draw connections between sports and construction.
Bowery Stadium’s current “refresh” includes a push of Nike’s Flyknit running shoe. Over the summer of 2012, the New York City site will host three community workshops with local architect and Cornell University researcher Jenny Sabin to explore the artistry of Flyknit products. By harnessing the bright, neon colors popular in today’s footwear, the space was reinvented to familiarize potential customers with the materials' performance aspects.
Bowery Stadium’s current “refresh” includes a push of Nike’s Flyknit running shoe. Over the summer of 2012, the New York City site will host three community workshops with local architect and Cornell University researcher Jenny Sabin to explore the artistry of Flyknit products. By harnessing the bright, neon colors popular in today’s footwear, the space was reinvented to familiarize potential customers with the materials' performance aspects.
For a stadium space to be successful, the community must get involved. “Rather than thinking of the stadium's store zone as a retail apparel space, we looked at typologies that spoke more to socialization,” de Cardenas says. Using a material palette of pegboard, gaffers tape, and plywood made it easy to convert the space from event to event. Bowery Stadium has taken on a variety of new permutations since de Cardenas first touched it—which was exactly the intention. Fast Company covered the space when it opened in 2010. Read their story here.
For a stadium space to be successful, the community must get involved. “Rather than thinking of the stadium's store zone as a retail apparel space, we looked at typologies that spoke more to socialization,” de Cardenas says. Using a material palette of pegboard, gaffers tape, and plywood made it easy to convert the space from event to event. Bowery Stadium has taken on a variety of new permutations since de Cardenas first touched it—which was exactly the intention. Fast Company covered the space when it opened in 2010. Read their story here.
Originally designed by architect Rafael de Cardenas, the Bowery Stadium location in New York City provides plenty of “DIY aesthetic,” de Cardenas tells Dwell. “We certainly looked at other stadiums, but this was thought of as a stand-alone project.” In the original design, de Cardenas says he used triangular boxes (some seen in the background) that stacked to become stadium seats, displays for shoes, or places to lounge during parties—a true example of the users making the space their own.
Originally designed by architect Rafael de Cardenas, the Bowery Stadium location in New York City provides plenty of “DIY aesthetic,” de Cardenas tells Dwell. “We certainly looked at other stadiums, but this was thought of as a stand-alone project.” In the original design, de Cardenas says he used triangular boxes (some seen in the background) that stacked to become stadium seats, displays for shoes, or places to lounge during parties—a true example of the users making the space their own.
Here's a detail of the crocheted structure.
Here's a detail of the crocheted structure.
Ernesto Neto’s massive handmade sculpture entitled "ObichoSusPensoNaPaisaGen," Obicho for short, is reminiscent of a child’s treehouse. This intricately crocheted masterpiece allows visitors to explore its maze-like layout while marveling at its beauty and strength.
Ernesto Neto’s massive handmade sculpture entitled "ObichoSusPensoNaPaisaGen," Obicho for short, is reminiscent of a child’s treehouse. This intricately crocheted masterpiece allows visitors to explore its maze-like layout while marveling at its beauty and strength.
Nike watches redesigned by Femme Den.
Nike watches redesigned by Femme Den.
The 510 Cabin is one of Leggitt's designs, executed with the help of student apprentices.
The 510 Cabin is one of Leggitt's designs, executed with the help of student apprentices.
Higgins and Gibson, a Footwear Designer at Nike, applied several coats of “the brightest generic factory white (basically primer),” says Higgins, to lighten up the interior considerably, and left the wood window trim in their natural state to draw the eye towards the river view.
Higgins and Gibson, a Footwear Designer at Nike, applied several coats of “the brightest generic factory white (basically primer),” says Higgins, to lighten up the interior considerably, and left the wood window trim in their natural state to draw the eye towards the river view.
The second floor holds three bedrooms and a living area for the girls. Here, Paula, 11, and Sofia, 9, hang out near an IKEA PS 2012 sofa by Nike Karlsson. The slatted wall at left allows a view to the downstairs.
The second floor holds three bedrooms and a living area for the girls. Here, Paula, 11, and Sofia, 9, hang out near an IKEA PS 2012 sofa by Nike Karlsson. The slatted wall at left allows a view to the downstairs.
The cover of Murakami Versailles.
The cover of Murakami Versailles.
Pendant by Matthew Fairbank Design.
Pendant by Matthew Fairbank Design.
Clock by Ding3000 for Discipline.
Clock by Ding3000 for Discipline.
The structure of the coop was inspired by the new bus shelters and newsstands in New York City.
The structure of the coop was inspired by the new bus shelters and newsstands in New York City.
Hard to imagine a more clever way to hang scores of pair of Nikes than at the company's first flagship store in Tokyo.
Hard to imagine a more clever way to hang scores of pair of Nikes than at the company's first flagship store in Tokyo.
You can get this tee, with the Federer logo, on Nike's website right now. I even think it's on sale.
You can get this tee, with the Federer logo, on Nike's website right now. I even think it's on sale.
William Lamson's Solarium.
William Lamson's Solarium.
NIKE AIR BERWUDA
NIKE AIR BERWUDA
Nike Roshe Two in Black
Nike Roshe Two in Black
Also expected to launch in February is the Puffer Jacket Armchair, a neon-green piece inspired by Nuriev’s collaboration with Nike—the Air Max Sofa, a virtual sofa digitally rendered from upcycled Nike puffer jackets.
Also expected to launch in February is the Puffer Jacket Armchair, a neon-green piece inspired by Nuriev’s collaboration with Nike—the Air Max Sofa, a virtual sofa digitally rendered from upcycled Nike puffer jackets.
Nike Air Moc Bomber
Nike Air Moc Bomber
The Nike Store on 5th Ave.
The Nike Store on 5th Ave.

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