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For a stadium space to be successful, the community must get involved. “Rather than thinking of the stadium's store zone as a retail apparel space, we looked at typologies that spoke more to socialization,” de Cardenas says. Using a material palette of pegboard, gaffers tape, and plywood made it easy to convert the space from event to event. Bowery Stadium has taken on a variety of new permutations since de Cardenas first touched it—which was exactly the intention. Fast Company covered the space when it opened in 2010. Read their story here.