It's common for Nike Stadium locations, such as this one in London, to invite basketball or soccer athletes to speak directly with customers. Retailers hope that providing a theater-like space for community performances or Nike-sponsored chats will engage visitors more effectively than a conventional retail space.  Search “nike-flyknit.html” from Designing Retail: Nike Stadium

Search “nike-flyknit.html”

It's common for Nike Stadium locations, such as this one in London, to invite basketball or soccer athletes to speak directly with customers. Retailers hope that providing a theater-like space for community performances or Nike-sponsored chats will engage visitors more effectively than a conventional retail space.