Collection by Allie Weiss
Classic Cookware a Staple in American Kitchens for 100 Years
A new exhibition at the Corning Museum of Glass looks at the 100-year history of Pyrex, the maker of iconic American cooking tools from casserole dishes to measuring cups. We spoke to co-curator Regan Brumagen about the brand's influence on modern American life.
"Despite its initial success, Pyrex sales began slowing down in the 1920s. Pyrex was a borosilicate glass, expensive to manufacture due to its higher melting temperatures, and, as a result, priced more as a luxury purchase, not easily affordable by the masses. It wasn’t until Corning developed an automated production process in the 1930s that prices on Pyrex dropped and sales were able to rebound."
Pyrex Flameware Six-Cup Percolator, made by Corning Glass Works, 1939-1951.
"[The ads] in the 1930s [had] appeals to the everyday consumer concerned with low prices and practicality. Corning began early on to promote Pyrex as the perfect gift for Christmas, Mother’s Day, and for weddings. Brides, mothers, Santas, and newlyweds appear regularly in Pyrex ads, particularly in the 1940s and 1950s."
Advertisement in Country Gentleman, 1948.
"Often popular images and colors were tied in to the ads to increase appeal. For example, Horizon Blue appeared in an October 1969 advertisement, the blue-themed dishes resting on a lunar-like surface. Just months before, Americans had seen Neil Armstrong and Buzz Aldrin land on the moon."
Advertisement in McCall's, 1969.
"From the beginning, when wife of Corning Glass Works Physicist Jesse T. Littleton baked a sponge cake in the bottom of a battery jar made of NONEX, women have been involved in nearly every aspect of Pyrex development. NONEX was a new thermal shock resistant glass developed by Corning for railroad lanterns and other industrial products, and Littleton and others were looking for new products to develop with this unique glass. Bessie Littleton offered to test it out in her kitchen and made the famous sponge cake that launched the brand."
Pyrex Covered Casserole, made by Corning Glass Works, 1969-1970.