Serena & Lily Cofounder Lily Kanter’s New Brand Sells Delightful Home Goods For Under $25

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By Jenny Xie
Boon Supply Co. offers over 200 home, garden, office, and leisure products—the majority of which are under $25 a pop—and donates 50 percent of every purchase to the cause of the customer’s choice.

You probably know Lily Kanter for her eponymous home goods company Serena & Lily, which she cofounded with Serena Dugan in 2003. Now the beloved Mill Valley, California designer and philanthropist is announcing her latest undertaking: online retailer Boon Supply Co. Among its 200-something offerings, you’ll find stylish goods for the home, kitchen, garden, travel, and office. To make things more attractive, prices range from $12 to $50, with 75 percent of products less than $25—and if that weren’t enough, 50 percent of every purchase goes to an organization that the buyer picks.

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The spring "magalogue" pairs product information with inspiring recipes.

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Square Bamboo Plates, $30; Bamboo Nesting Bowls, $34; Fluted Bamboo Cups, $22

Square Bamboo Plates, $30; Bamboo Nesting Bowls, $34; Fluted Bamboo Cups, $22

Fluted Ceramic Bowls, $24-$29

Fluted Ceramic Bowls, $24-$29

Far more than just an online store, Boon Supply Co. is also a fundraising platform. Organizers can register their cause through the site and receive a unique code to then distribute to shoppers. At checkout, shoppers enter the code, or choose from one of Boon’s charitable partners like Every Mother Counts, America SCORES Bay Area, and GO Campaign.

Portable Blender, $36

Portable Blender, $36

Compost Bin, $28

Compost Bin, $28

The aptly named Boon Supply Co. started when Kanter was approached to buy an existing school fundraising company. "I’ve been dreaming about a democratized giving and shopping platform for many years," she says. "It felt like serendipity to use the school fundraising business as a foundation to build the shopping platform for any cause."

Planter Pouches, $25

Planter Pouches, $25

Carryall Tote, $29

Carryall Tote, $29

Kanter responsibly sourced the product collection herself, revamping existing colors and patterns to produce the spring collection. Our favorites include a food huggy set ($15), an avocado slicer ($19), a six-piece bento box ($22), and a compost bin ($28).

Recycling Bags, $29

Recycling Bags, $29

Packing Cubes, $25

Packing Cubes, $25

Looking to stock up for spring while shopping for a good cause? Check out Boon Supply Co. here.


Shop Serena & Lily
Serena & Lily Teak Sling Chair
Serena & Lily Teak Sling Chair
A laid-back favorite, our classic sling pairs a sleek teak frame with weather-friendly fabrics in a range of solids and patterns – so you can withstand the elements in style, season after season. Over time, teak will take on a silvery grey patina, giving your chair a look that's full of character.
Serena & Lily Solid La Jolla Basket
Serena & Lily Solid La Jolla Basket
These lidded baskets give storage a beachy spin, with strips of recycled plastic wrapped around coils of neutral seagrass. Use it to store everything from toys to craft supplies, linens to laundry. Because each basket is crafted by hand, no two will be exactly alike, adding to its charm.
Serena & Lily Teak Ladder Mirror
Serena & Lily Teak Ladder Mirror
A great idea for almost any room in the house. The tall, narrow shape creates a sense of height in rooms where the ceilings are less than cathedral – and the mirror makes it practical, as well beautiful.