Your designs for the Vancouver Olympics medals are unique. You took something very traditional, a medal, and made something entirely new. What was that process like?
Our working process is something we try to always be keenly aware of. It is easy to fall into a subconscious acceptance of the patterns of working and making. Instead, in all our projects, we try to investigate process and break through predictable patterns of methodology. By focusing on the process,rather than on an end result, we often stumble upon great discoveries, and often these discoveries become the foundation around which we build a project.
You reference Russian nesting dolls in your design brief. Have you thought about designing toys?
I've thought about designing just about everything! Including toys. I often observe the way that children react to objects. There is an ease, a directness, or purity which grownups also have, perhaps, but find difficult to access.
Is there one discipline you love more than the others? Furniture, objects, buildings, interiors?
The goal of the practice is to collapse the traditional distinctions between these disciplines. We are devoted to an exploration of the relationship between spaces and objects, and to building holistic environments where objects are considered spatial, and where space is objectified. So, it's very difficult to answer this question without undermining the basic premise of our methodology.
You were born in Jerusalem and live in Vancouver. Do either of those cities influence your work?
I don't like thinking of my work as regional. Yes - I've spent time in Vancouver and Jerusalem, but I've also lived for extended periods in Barcelona, Rome, New York and Mexico City... Of course every place you visit influences you in many ways, some conscious, some unconscious --- but on a basic level I'd like to believe that the motivations for our work are simply what they are; and not any kind of response to region.
I am thrilled that you catalogue all your work with sequence numbers. What made you decide to do this?
It's a great tool for self-reflection. Rather then inventing names for our pieces, it seemed interesting to catalogue them in chronological order. We are thus able to remain more conscious, see the patterns, motivations and obsessions in the work, focus on them and refine them. Also, the numbering system helps break down the separation in scale that is traditionally attributed to the traditionally defined fields of architecture or industrial design. A project is simply a project for us - it gets a number - and we approach it in the same way we approach our other projects, whether it be an object or a space.You're Creative Director of Bocci and principal of OAO, your architecture and design practice. How do you have time to do both? In what ways do the roles overlap?At OAO we design spaces and objects, but other people make them. So, it's a higher level sort of involvement and we must learn to rely on many individuals who have more expertise then we do in their respective fields. We direct them, learn from them, teach them, all in the service of what we hope is an interesting approach. At bocci on the other hand, we are also the ones who make the work. So my involvement as creative director reaches far deeper into the project. We end up making decisions about fractions of a millimeter. Its very exhilarating but slower going then at OAO.
There are synergies between the two companies - sometimes Bocci manufactures components for OAO buildings, for example - or pieces developed as part of OAO projects end up in the bocci collection, that sort of thing. As for time... hard question to answer. I have great collaborators who help. And I like my work so its not a burden to work a lot.
Have many objects you've created for architectural projects become mass produced? Are there any that you wish would have made it into production?Yes - this is a "built in" synergy in our methodology. There is a sort of natural selection that occurs. The best ideas make it to production, one way or another. Generally speaking, the ones that don't make it to production are not strong enough, or too specific to a particular set of circumstances, or not rigorous enough.What projects are you currently working on? We are photographing our first freestanding house this week - a relief as we've been working on it for three years. We have a high end contemporary furniture shop (B&B Italia, etc.) called Kiosk under construction at the moment in Toronto. We've just sent off a set of flatware to a manufacturer for consideration (I'll have to keep the name of the manufacturer confidential for the time being). We're working on two different luxury getaway cabins in remote and quite beautiful locations. And, we are just starting work on a desk lamp design for bocci.Lastly, what is your favorite building in the world? Why?I have so many buildings that would qualify, at one point or another in my life, as my favorite building. It's difficult to choose and I'm sure if I do I'll end up changing my mind tomorrow. Over the past months I've been obsessed with Adolf Loos' American Bar in Vienna. Everything these is just as it should be, like a well organized travel case.
Bradford Shellhammer is a New York Times featured decorator, Parsons trained fashion designer, and old school blogger. He's Co-founder and Chief Creative Officer of Fab. He created the gay blog Queerty (where he won a Bloggie) and has launched retail businesses for Blu Dot and Design Within Reach, where he also cofounded and wrote their Design Notes blog. He has appeared in a myriad of magazines and websites including The Abercrombie & Fitch Quarterly, Cool Hunting, The Huffington Post, Paper, and ReadyMade. He's kept a personal blog for over a decade and lives in New York City. He owns 137 pairs of shoes and has a weakness for paisley, Paul Smith, and Scandinavian electro-pop.
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