Monogram Modern Home Shows Some Southern Hospitality

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By Jenny Xie / Published by Dwell
Presented by Monogram Appliances
Our latest stop in the Monogram Modern Home Tour took us to Atlanta, Georgia, where District Design Week at Westside Provisions District brought out big names in art and architecture.

The coast-to-coast tour of the Monogram Modern Home continued on October 7-8 in Atlanta, Georgia, arriving just in time for the annual District Design Week at Westside Provisions District. The shopping and dining destination is located in Atlanta’s West Midtown, a historic meatpacking district that was revitalized and reintroduced as a hub for the arts in the late ‘90s. Housed in a former meatpacking facility, Westside Provisions District hosts in-store and pop-up design events during its yearly lineup. Dwell and Monogram brought our 600-square-foot prefab to the mix, hosting continuing education units (CEUs), panels, and cooking demonstrations. For an overview of our stop in Atlanta, watch the video below:

The open house afforded guests the opportunity to experience Monogram’s line of luxury appliances in a fully furnished home. Visitors were eager to interact with the kitchen and ask questions of tour chef Jon Liddell, who used local ingredients to whip up Southern-inspired dishes like chickpea and lamb fritters, pork sandwiches on baguettes, and peach-and-bourbon desserts. As Alexandra Skobel, designer and development manager at Monogram, put it, "Some of the key elements that make this tour really successful is [sic] engaging with the design community through teaching CEU courses at the home, doing cooking demonstrations, [and] talking to [people] afterward about what innovations and what technologies Monogram is bringing into our product."

Monogram Modern Home Shows Some Southern Hospitality - Photo 1 of 8 - Chef Jon Liddell performed live cooking demonstrations that showcased the high-performing features of Monogram appliances.

Chef Jon Liddell performed live cooking demonstrations that showcased the high-performing features of Monogram appliances.

Monogram Modern Home Shows Some Southern Hospitality - Photo 2 of 8 - Guests get a feel for the fully integrated refrigerator, which offers customizable climate control in three zones and a convertible lower drawer.

Guests get a feel for the fully integrated refrigerator, which offers customizable climate control in three zones and a convertible lower drawer.

Monogram Modern Home Shows Some Southern Hospitality - Photo 3 of 8 - Sheri Gold hosts a CEU, whose topics covered cooking technologies, social media marketing, kitchen design, and findings from the Dwell Insights Group.

Sheri Gold hosts a CEU, whose topics covered cooking technologies, social media marketing, kitchen design, and findings from the Dwell Insights Group.

Michelle Gerus, director of Dwell Insights Group, facilitated a conversation with panelists Doug Henderson, co-founder of home goods store Switch Modern, and Michael Gamble, co-owner of Gamble + Gamble Architects and associate professor of architecture at Georgia Tech. The panel revolved around the revolutionary Atlanta BeltLine project, which aims to transform the city’s extensive system of abandoned railroads into a greenway that connects 45 neighborhoods. Though construction may not be completed until 2031, the areas that are ready for public use have already become popular destinations.

Monogram Modern Home Shows Some Southern Hospitality - Photo 4 of 8 - From left to right, Doug Henderson, Michael Gamble, and Michele Gerus have a laugh during the panel. "The Atlanta BeltLine exemplifies the philosophy that good design is idea driven, purposeful, and sensitive to its social and environmental surroundings," said Geurs. "Good design guides communities of people to develop their own design principles that transform lives." 

From left to right, Doug Henderson, Michael Gamble, and Michele Gerus have a laugh during the panel. "The Atlanta BeltLine exemplifies the philosophy that good design is idea driven, purposeful, and sensitive to its social and environmental surroundings," said Geurs. "Good design guides communities of people to develop their own design principles that transform lives." 

Monogram Modern Home Shows Some Southern Hospitality - Photo 5 of 8 - Michael Habachy of Habachy Designs created a textured interior, sourcing items from local boutiques and stores around Westside Provisions District, including Buzzi Boutique, Dixon & Rye, and Room & Board.

Michael Habachy of Habachy Designs created a textured interior, sourcing items from local boutiques and stores around Westside Provisions District, including Buzzi Boutique, Dixon & Rye, and Room & Board.

"The Atlanta BeltLine has not only increased demand and consumers," said Gamble, whose architecture student introduced the idea, "but it’s created really interesting design opportunities—connecting and transforming the way we think about traditional building ideologies." Henderson shared a similar outlook on the groundbreaking nature and potential impact of the initiative. "As a design professional creating buildings along the BeltLine," he said, "we need to think bigger, think broader, and think long-term. We need to shift from an owner mode to a steward mode because the BeltLine will be a permanent imprint in Atlanta."

Monogram Modern Home Shows Some Southern Hospitality - Photo 6 of 8 - The home reflected the eclectic, urban vibes of the West Midtown district. 

The home reflected the eclectic, urban vibes of the West Midtown district. 

The idea that all good design, at any scale, is rooted in the same core principles and has lasting social impact was a common refrain throughout the weekend. Whether it be a Wi-Fi-enabled refrigerator, a compact prefabricated home, or a system of city parks and trails, good design reverberates through a community. 

Monogram Modern Home Shows Some Southern Hospitality - Photo 7 of 8 - During a rainy evening, the Monogram Modern Home provided a warm refuge.

During a rainy evening, the Monogram Modern Home provided a warm refuge.

Monogram Modern Home Shows Some Southern Hospitality - Photo 8 of 8 - Even furry guests felt right at home.

Even furry guests felt right at home.

The next and final stop on the Monogram Modern Home Tour will be Miami, Florida. Join us on December 2-3, and follow the conversation with #monogrammodern.

Shop the Story

For Sale: Monogram Modern Home 2016
For Sale: Monogram Modern Home 2016
This year, Dwell and Monogram teamed up again for a cross-country road trip, stopping in six cities to invite local design communities into the Monogram Modern Home. On the heels of the tour, the 600-square-foot prefab designed by Chris Pardo Design: Elemental Architecture and built by Method Homes is ready for its next adventure as an office, club house, or guest home. Asking $100,000, the aluminum-clad structure boasts an open living space with floor-to-ceiling windows by Western Window Systems and a kitchen outfitted with high-end appliances by Monogram:  36" Induction Cooktop 36" Custom Hood Insert 30" French-Door Electronic Convection Single Wall Oven 30" Built-In Oven With Advantium® Speedcook Technology 30" Stainless Steel Warming Drawer 30" Fully Integrated Double-Drawer Refrigerator 24" Fully Integrated Dishwasher 42" Outdoor Cooking Center Indoor/Outdoor Beverage Center Other features include Marazzi tiles, Smith & Vallee Woodworks cabinets, Cosentino countertops, Kentwood hardwood floors, North Coast Lighting, Kohler plumbing, AL13 metal siding, and an AGS Stainless, Inc. railing system. A versatile structure with a distinct gable roof, the prefab marries form and functionality as an apt setting for a modern lifestyle. The home is being offered at $100,000.
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