Michael Shoniker@michaelshoniker
Michael Shoniker is an accomplished executive, entrepreneur, and investor in Charlotte, North Carolina, with over sixteen years of professional experience in retirement plan services, private equity, consulting, and wellness. At Broadstreet Global Advisors, he leads 401(k) Client Relations and Participant Education, using his deep industry knowledge to guide clients through complex retirement strategies. He approaches every interaction with clarity and care, helping participants feel informed and confident about their long-term financial goals. Michael Shoniker has become a trusted name in retirement planning by consistently delivering practical and impactful insights.
He also plays a key role at Broadstreet Global Partners as Vice President of Business Development, where he focuses on helping financial advisors offer private equity solutions to high-net-worth clients. These strategies, distributed through platforms like Charles Schwab, include investments in infrastructure, real estate, and development ventures. His ability to build strong relationships with advisors and align client needs with high-performing strategies has been essential to the firm’s continued success. His deep understanding of financial markets and forward-looking approach position him as a valuable leader in the investment advisory space.
In addition to his financial roles, he owns a wellness business specializing in float therapy. His True REST Float Spa in Charlotte offers a unique experience that allows clients to relax in pods filled with concentrated Epsom salt, creating a weightless, sensory-deprivation environment. This form of therapy has been used to treat everything from chronic pain and stress to trauma-related conditions. His commitment to holistic well-being is reflected in the spa’s popularity and the strong client relationships it fosters. By investing in wellness, he has created a space that supports healing, recovery, and personal growth in a calm, professional setting.
His professional journey began in the corporate world, where he earned national recognition as a top-performing sales executive. Over the years, he was honored ten times as a President’s Club member and ranked in the top five salespeople nationwide on multiple occasions. After achieving remarkable success in sales, he transitioned into business ownership and went on to launch and sell two companies. His entrepreneurial ventures also include expanding his float spa brand to Fort Mill, South Carolina. His ability to move fluidly between industries is a testament to his strategic thinking, leadership skills, and commitment to excellence.
Philanthropy is at the heart of his wellness business. Since opening the float spa, he has donated more than 2,500 sessions to veterans who have PTSD. These sessions are offered free on designated days each month, providing much-needed relief to those who have served. During the COVID-19 pandemic, he extended this support to healthcare professionals and first responders, donating over 500 additional floats. To date, his charitable contributions exceed $267,000 in value and include more than 300 sessions donated to local nonprofits supporting youth, mental health, and medical causes. His actions demonstrate a clear commitment to service.
In 2023, he launched a consulting firm aimed at helping small and midsize businesses reduce costs and improve operational efficiency. The firm specializes in outsourced solutions for payroll, HR, and employee benefits. As president, he works directly with clients to identify inefficiencies and implement scalable systems. His finance background and practical experience make him a strong advocate for smarter operations and long-term business health. The firm is dedicated to empowering entrepreneurs with the tools and knowledge they need to succeed, regardless of their size or industry. His consulting work is an extension of his passion for business and mentorship.
Earlier in his career, he worked as a Regional Sales Representative for a leading payroll and benefits provider. There, he helped small business owners implement retirement plans and understand the value of pre-tax benefits. He was quickly recognized as Rookie of the Year and consistently placed among the top sales performers nationwide. His success was rooted in his ability to listen, educate, and deliver customized solutions that met each client's specific needs. His experiences in this role laid the foundation for his future ventures and helped him develop a strong understanding of business operations and client engagement.
Family is a constant source of motivation and joy in his life. He is married and the proud father of a son with whom he enjoys spending quality time. His interests include traveling, fitness, reading, and sports and business-related podcasts. He is a dedicated football fan and enthusiastically supports his favorite team and quarterback. Golf is another passion that allows him to relax and stay active. His values of wellness, discipline, and curiosity mirror the principles guiding his professional life and make him a well-rounded, grounded leader.
He earned his degree in Business Administration with a concentration in finance and economics from the State University of New York at Fredonia. Maintaining a GPA of 3.5, he participated in several academic organizations, including the Business Club, Economics Club, and the Delta Mu Delta International Business Honor Society. He was also involved with the Financial Management Association and the American Marketing Association, which gave him a broad understanding of finance and market trends. His college experience gave him the skills and perspective to guide his professional decisions for years.
Michael Shoniker is a seasoned leader who brings vision, compassion, and precision to every professional venture. Whether guiding clients through investment strategies, helping businesses operate more efficiently, or offering therapeutic services to those in need, he leads with authenticity and purpose. His career reflects a deep commitment to community, innovation, and sustainable growth. Michael Shoniker inspires others through his actions, ideas, and unwavering drive to make a difference.