ASPLUND philosophy has always been to create clean, elegant lines that never go out of fashion and products of a quality that ensures durability. A good, new design that is interesting and that you will enjoy having as long as it is with you. They feel a product of good design is one that you can use and combine with almost any style, that looks good in any colour, and that seems to have been there forever.They are meticulous in producing our furniture and carpets. Details are made with utmost care, and materials are chosen because they are best suited and are durable in their application.

Sweden's original contributor to the International Style, Asplund was the creative force behind the 1930 Stockholm Exhibition and a signatory of the country’s first proclamation of modernism, the Acceptera manifesto, which literally means “Accept!”

Andreas Engesvik has a Bachelors degree in Art History from the University of Bergen Norway and went on to study Design at the National College of Art and Design. He graduated with a Masters degree in Design and founded Norway Says in the same year. After 6 successful years, as a company, Andreas Engesvik went solo and founded his new studio Andreas Engesvik, Oslo. His studio is working in various fields of design ranging from furniture and tableware to industrial design for various international clients such as: Iittala, Muuto, Ligne Roset, and Asplund.

Born in Sweden in 1975, Stina Sandwall was educated at Beckmans School of Design in Stockholm from where she graduated in 1999. After leaving college she founded Sandwall Design, a company that focuses on architectural projects and product design. As well as creating a range of staircases and doors for SnickarPer and SnickarLaget, her products have been taken up by Asplund, Form3 and Fox Design. Sandwall is responsible for many of the practical and funky ideas in the SMD Design portfolio.

Matz Borgström has designed products for a number of major Swedish design producers, Orrefors, Asplund and Boda Nova among others. He is one of the founders of the designer program at Beckman’s School of Design in Stockholm, Sweden, where he was responsible for the program’s contents. Furthermore, he has been a lecturer in glass design at University College of Arts, Crafts and Design’s Department of Ceramics and Glass. In addition, he has run several House and Techno clubs, worked as a DJ and also been a composer of electronic music. He has been presented with several international awards and scholarships in evidence of his abilities.