Collection by Luke Hopping
Paperless Post Delivers Your Favorite Alexander Girard Patterns to Your Mailbox
Print and digital stationary company Paperless Post launches a new collection of greeting cards showcasing the graphic designs of beloved midcentury modernist Alexander Girard.
The customizable greeting cards were inspired in part by Girard's personal fondness for letter-writing. Aleishall Girard Maxon, Girard's granddaughter and Co-Creative Director of Girard Studio, says, “As an avid traveler and someone who had a fascination in drawing connections between cultures across multiple continents, he would have embraced digital communication for its ability to bridge the gaps of time and space.”
Paperless Post has repurposed Girard's best-known patterns to fit different occasions. Originally designed in 1960 as branding for a restaurant, the La Fonda del Sol sun is particularly effective at enlivening summer party invitations.
The collection also includes holiday cards, such as this one bearing Girard's 1966 Merry Christmas Heart design.
The entire Alexander Girard for Paperless Post collection, featuring 20 distinct Girard patterns, is available now.