Everyday luxury is one of the founding principles of Australian-American rug brand Armadillo—the idea that the simple addition of a beautiful rug can elevate our experience of the everyday.
Founded by Jodie Fried and Sally Pottharst, every Armadillo rug is handmade by artisans using traditional craft methods and natural fibers, such as jute and wool. This approach is epitomized in the recently expanded Nook Collection, which features hard-wearing accent and area rugs in earthy hues that bring a dynamic edge to every corner of the home.
To showcase the new rugs, Armadillo shot the campaign in Black Barn Bowral, the country home of iconic Australian fashion designer Colette Dinnigan. Located in the Southern Highlands of New South Wales, the rustic charm of the property is the perfect backdrop for the raw textures, grounded colors, and handcrafted beauty of the Nook Collection.
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The synergy between the creative vision of Armadillo and Dinnigan goes beyond aesthetics—both are creative powerhouses with a carefully considered approach that celebrates craft, material honesty, and sustainability. "I always work with crafts people over mass production, and take the time to source and search out different materials and finishes that are unique and bespoke," reveals Dinnigan.
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The expanded Nook Collection is designed to make every corner of the home feel considered, from entrance hallways, bathrooms, and mudrooms, to cozy bedrooms and living areas. With this in mind, there are seven sizes of rugs in a variety of styles—from an elegant hall runner to a larger-scale 3’ x 8’ rug that grounds open spaces.
The Nook Collection has been designed so that even the statement pieces, like the multi-dimensional Ghan Nook rug with its raised diamond pattern, complement rather than dominate a space. Other rugs, like the Nala Nook, add visual interest through minimalist linear patterns.
With the expansion of the Nook Collection comes the enhanced possibility to make every corner of the home count—no matter how compact or unusual the space. From stepping out of bed in the morning, to cooking in the kitchen, or even doing laundry, the sumptuous feeling of handcrafted natural fibers underfoot has the power to elevate every moment.