Toaster Treatise
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By David A. Greene / Published by Dwell
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In addition to being an excellent example of necessity as the mother of invention, Polish designer Martin Žampach's TOAST ONE toaster is a hands-on tour of how a product designer thinks and works. A student project that has yet to be produced, the TOAST ONE is a worthy idea: A new way to get toast out of a toaster, other than the crumb-creating, finger-burning pop-up.



The photos that accompany the product description tell the tale: Identify a problem; consider a solution; design it; mock it up; prototype it; produce it.

Plus, Žampach's equally conceptual microwave oven for baguettes is totally awesome.



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David A. Greene

@david_a_greene

Dave has contributed to Dwell since its inception. He's a CalArts dropout, a former art critic for The New Yorker, and a producer of comedies on TV. He lives in, and writes from, Los Angeles.

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