Here's the fine print: There is a limited 500-unit run for the MINI E, all of which will be leased in 1-year increments, and subject to mandatory BMW physicals (and possible post-mortems) to investigate the durability and feasibility of its big-battery, high-torque, short-haul concept. But the biggest news is that if the concept works, this is the first genuinely cool car to go plug-in. You can keep your electric family sedans; I’ll take a 95-mph hot hatch any day. (There’s no mention of a price point yet, however.)
David A. Greene
Dave has contributed to Dwell since its inception. He's a CalArts dropout, a former art critic for The New Yorker, and a producer of comedies on TV. He lives in, and writes from, Los Angeles.