At the Edison Theater in downtown Long Beach, CA, flower and art fans will be seduced by a display of neon light and ethereal soundscapes as petals softly fall from above. The new exhibit, which is an evocative blend of digital technology and real flowers—3,500 of them—aims to awaken a meditative state of synesthesia for a fully immersive experience.
The collaboration between creative agency Intertrend and designer and art director Daigo Daikoku celebrates the cultural significance of flowers for humankind. "Throughout history, people have seen flowers as vessels to project a variety of meanings and messages," says Daikoku. "Flowers have instilled in us great meaning and symbols. In turn, we cultivate flowers to help convey our deepest emotions, signal change, and celebrate life stages."
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A series of á la carte botanical activities will accompany the two-month-long exhibition. Offerings range from a perfumery workshop with scent expert Yosh Han—whose intuitive craft plays a big role throughout the exhibit—to a sound bath and a yoga class. More spiritual-leaning guests can have their auras read, and would-be mixologists can learn to use flowers in craft cocktail recipes.
For $250, hungry folks can attend a "Hearts & Flowers Scent(sory) Dinner" by James Beard-winning chef Erik Bruner-Yang, wherein each dish corresponds to a flower's essence. The culinary experience promises to deepen the connection between flowers, botanical intelligence, and human emotions.
Daikoku started Daikoku Design Institute in 2011, and relocated the Tokyo–based company to Los Angeles in 2018. His multidisciplinary work spans art, lifestyle, and technology, and aims to create value with a holistic approach. The Art of Bloom opens July 24th, and tickets to the experience are available here.
Related Reading: 12 Modern Ways to Decorate With Flowers