Subports: A Text-to-Buy Business

Will Robison and Jacob Krupnick believe that transforming basic transactions into “retail experiments” will change the rapport we have with what we buy.
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This story was originally published in Dwell’s December/January 2011 issue.

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Jordan Kushins
Jordan Kushins is happiest when crafting but also enjoys drinking tea, swimming in outdoor pools, and Singin' in the Rain, and once baked a very large cake that was shaped like a hamburger.

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