New Duivendrecht

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By Zahid Sardar / Published by Dwell
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Industrial designers Frederik Roijé and Victor le Noble founded New—a manufacturer of contemporary pieces by young Dutch designers—less than a year ago in an unlikely creative hot spot: Duivendrecht, a town located southeast of Amsterdam.

The company yields well-crafted, usable designs—with plenty of that famous Dutch tongue-in-cheek sensibility—that can all be made affordably. "Most young designers produce very limited editions of their work because big companies are not quick to license them. We provide a way for them to mass-manufacture and make them affordable," Le Noble says.

A. Industrial cranes inspired the Hensen chair by Jos Kranen and Johannes Gille for New Duivendrecht.<br><br>B. Sjoerd Jonkers uses upcycled cotton castoffs from the textile industry in the hand-crocheted Clew pouffe.<br><br>C. A runaway success for the manufacturer is the wood, steel, and concrete Barrel lamp designed by Nieuwe Heren.

A. Industrial cranes inspired the Hensen chair by Jos Kranen and Johannes Gille for New Duivendrecht.

B. Sjoerd Jonkers uses upcycled cotton castoffs from the textile industry in the hand-crocheted Clew pouffe.

C. A runaway success for the manufacturer is the wood, steel, and concrete Barrel lamp designed by Nieuwe Heren.

Photo courtesy New Duivendrecht.

Photo courtesy New Duivendrecht.