New Duivendrecht

New Duivendrecht

By Zahid Sardar
Industrial designers Frederik Roijé and Victor le Noble founded New—a manufacturer of contemporary pieces by young Dutch designers—less than a year ago in an unlikely creative hot spot: Duivendrecht, a town located southeast of Amsterdam.

The company yields well-crafted, usable designs—with plenty of that famous Dutch tongue-in-cheek sensibility—that can all be made affordably. "Most young designers produce very limited editions of their work because big companies are not quick to license them. We provide a way for them to mass-manufacture and make them affordable," Le Noble says.

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