A self-described "late bloomer" when it came to finding his green thumb, Nelson watched his wife learn to garden and when it came time to cover the walls of the event spaces he owns in Los Angeles with his brother, Rodney, they created pockets in which to grow plants and hang on the walls. "So many people came to the spaces and kept saying how much they liked them and would like to have some," he says. "One day, we realized that we had invented a product and should probably start selling it."
The brothers founded Woolly Pocket in January 2009 and launched the online store a few months later in May. Since then, Nelson has teamed up with School Nutrition Plus to install edible gardens in public schools throughout Los Angeles and is working with the city to create community gardens in blighted areas of L.A. and to green the downtown core. Dwell associate editor Miyoko Ohtake spoke with Nelson about the company's products and projects.