Mademoiselle Pillow

By Virginia Gardiner / Published by Dwell
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Looolo—When we think about products and their life cycles, textiles aren’t the first things that come to mind. But what went into your shirt?

Looolo—When we think about products and their life cycles, textiles aren’t the first things that come to mind. But what went into your shirt? Most likely, synthetic material and sweatshop labor. And when cheap tailoring or persistent odor relegates that same shirt to the landfill, it will stay there for ages. Looolo Textiles, a Montreal-based company specializing in organic wool pillows, throw blankets, and scarves, has built its small-scale manufacturing process around unstitching the paradigms of today’s mass-produced textiles. Dwell chatted with Joanna Notkin, the company’s founder and head designer, about how Looolo makes its most popular product, the Mademoiselle pillow.

In her sunny studio, Joanna Notkin (left) assembles pillows while Anna Borstand, who manages sampling and production, carefully threads a needle.

In her sunny studio, Joanna Notkin (left) assembles pillows while Anna Borstand, who manages sampling and production, carefully threads a needle.

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Virginia Gardiner

@virginia_gardiner

Our "Process" queen Virginia Gardiner currently lives in London, where she is finishing up a master's degree in industrial design engineering. "It has been fun but also tiring," she reports. "I spend a lot of time in the workshop with glue and other stuff on my hands and have recently been casting lots of shapes in horse poo from the horses that trot around Buckingham Palace. But we have to make stuff with a market, so I'm working on a new waterless toilet.

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