London Design Festival: Straw Bale Seat

By Sam Jacob / Published by Dwell
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The Greenhaus is a design collective of British designers whose work revolves around concepts of sustainability. Their standout product at the London Design Festival is Neil Barron's plastic-wrapped straw bale.

It not only allows you to live out a barnyard, back-to-nature fantasy, but also suggests something modern. Somehow, the application of unsustainable packaging design—individual apples in vacuum-formed cases for example—transforms the technique. It's a neat, clever hybrid that's both wipe-clean contemporary and farmyard raw.

Sustainability was a popular topic at the 2008 London Design Festival. The British design collective Greenhaus featured Neil Barron's plastic-wrapped straw bale mixing natural farm materials with unsustainable packaging design to create a modern piece of furniture.


Sam Jacob


Sam is a director of FAT architecture firm in London. He is professor of architecture at Yale, runs, writes for various architecture magazines, collects souvenir buildings, and has recently loaded far too much Krautrock onto his iPod.

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