It not only allows you to live out a barnyard, back-to-nature fantasy, but also suggests something modern. Somehow, the application of unsustainable packaging design—individual apples in vacuum-formed cases for example—transforms the technique. It's a neat, clever hybrid that's both wipe-clean contemporary and farmyard raw.
Sam is a director of FAT architecture firm in London. He is professor of architecture at Yale, runs StrangeHarvest.com, writes for various architecture magazines, collects souvenir buildings, and has recently loaded far too much Krautrock onto his iPod.