ICFF 2010: Design Ride Manhattan

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By Sam Grawe / Published by Dwell
After spending the better part of Sunday on the floor of the Javits center, at five pm, I joined a motley (but stylish) crew for the launch of Public Bikes. Organized by former Design Within Reach CEO Rob Forbes, the ride offered Manhattanites their first chance to take delivery of a brand-new Public bike.
ICFF 2010: Design Ride Manhattan - Photo 1 of 13 -

We sent our fearless leader, editor-in-chief Sam Grawe, around the world this year, from Milan to New York to Los Angeles to London hitting up all the top design shows. While in New York for ICFF, Sam joined former Design Within Reach CEO Rob Forbes and pal Heather Wagner (wife of Readymade editor-in-chief Andrew Wagner) for a bike around the city for the launch of Forbe's new company Public Bikes. Check out their ride.

ICFF 2010: Design Ride Manhattan - Photo 2 of 13 -

To launch his new company Public Bikes, Rob Forbes organized a "Design Ride" from the Javits Center (in the background) to SoHo. Rob was inspired to start Public after absorbing the city bike culture of Europe.

ICFF 2010: Design Ride Manhattan - Photo 3 of 13 - Moroso's Ben Watson was one of the first Public customers. Here he takes delivery of a baby blue Public D.

Moroso's Ben Watson was one of the first Public customers. Here he takes delivery of a baby blue Public D.

ICFF 2010: Design Ride Manhattan - Photo 4 of 13 - Bikes of all shapes and sizes showed up to join the ride.

Bikes of all shapes and sizes showed up to join the ride.

ICFF 2010: Design Ride Manhattan - Photo 5 of 13 - Back on the floor of the ICFF, PUBLIC bikes made cameos in a select number of booths. Here's a white Public D with a rear bicycle rack. The frame is a classic "double diamond."

Back on the floor of the ICFF, PUBLIC bikes made cameos in a select number of booths. Here's a white Public D with a rear bicycle rack. The frame is a classic "double diamond."

ICFF 2010: Design Ride Manhattan - Photo 6 of 13 - My pal Heather Wagner, a Dwell contributor and wife of Readymade editor-in-chief Andrew Wagner, came along to pick her husband's bike.

My pal Heather Wagner, a Dwell contributor and wife of Readymade editor-in-chief Andrew Wagner, came along to pick her husband's bike.

ICFF 2010: Design Ride Manhattan - Photo 7 of 13 - After all the new bikes had found their owners we were off!

After all the new bikes had found their owners we were off!

ICFF 2010: Design Ride Manhattan - Photo 8 of 13 - Just after turning onto 34th street, Heather and I traded bikes (I had a sweet rental Panasonic bike from The Hub Station). The rest of the ride was smooth sailing on this new Public D.

Just after turning onto 34th street, Heather and I traded bikes (I had a sweet rental Panasonic bike from The Hub Station). The rest of the ride was smooth sailing on this new Public D.

ICFF 2010: Design Ride Manhattan - Photo 9 of 13 - We cruised along the Hudson river on the West Side Highway bike path.

We cruised along the Hudson river on the West Side Highway bike path.

ICFF 2010: Design Ride Manhattan - Photo 10 of 13 - Then we headed south on Christopher street. New York motorists are learning to stay out of the bike lanes, but the cabbies could still use some training.

Then we headed south on Christopher street. New York motorists are learning to stay out of the bike lanes, but the cabbies could still use some training.

ICFF 2010: Design Ride Manhattan - Photo 11 of 13 - Finally we reached Spring street and headed into SoHo. Outdoor diners and drinkers were amused by the fleet of about 100 cyclists along for the Design Ride.

Finally we reached Spring street and headed into SoHo. Outdoor diners and drinkers were amused by the fleet of about 100 cyclists along for the Design Ride.

ICFF 2010: Design Ride Manhattan - Photo 12 of 13 - Outside the Tretorn store, new Public Bikes got the valet treatment.

Outside the Tretorn store, new Public Bikes got the valet treatment.

ICFF 2010: Design Ride Manhattan - Photo 13 of 13 - If only all bike rides ended with a free glass of wine! The Tretorn shop was happy to host all of us riders and we were happy to celebrate a successful ride.

If only all bike rides ended with a free glass of wine! The Tretorn shop was happy to host all of us riders and we were happy to celebrate a successful ride.