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To launch his new company Public Bikes, Rob Forbes organized a "Design Ride" from the Javits Center (in the background) to SoHo. Rob was inspired to start Public after absorbing the city bike culture of Europe. Photo 2 of 13 in ICFF 2010: Design Ride Manhattan

ICFF 2010: Design Ride Manhattan

2 of 13

To launch his new company Public Bikes, Rob Forbes organized a "Design Ride" from the Javits Center (in the background) to SoHo. Rob was inspired to start Public after absorbing the city bike culture of Europe.