HomePolish: Design for the Masses

By Sara Carpenter
Professional designers at rates even those with a modest budget can afford—sounds too good to be true. Yet that is exactly what young New York startup HomePolish has been doing across the city for the last year. Demand for their services is high (there is currently a waitlist for future clients) and with over 500 projects under their belt, it’s not hard to see why.

We sat down with founder Noa Santos recently to learn more about HomePolish and how they’re able to lock in great design at such manageable prices. A former designer himself, Santos now works on HomePolish business development full-time and has big plans for its future.

Noa Santos, founder of HomePolish. Photo by Chellise Michael Photography.

Noa Santos, founder of HomePolish. Photo by Chellise Michael Photography.

How would you describe the typical HomePolish client?

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One of the best parts about having a designer is having the courage to take the leap into a bold statement. A patterned entry wallpaper let's you say "...it's perfectly alright to be jealous" - without actually having to say it. Photo by Chellise Michael Photography.

One of the best parts about having a designer is having the courage to take the leap into a bold statement. A patterned entry wallpaper let's you say "...it's perfectly alright to be jealous" - without actually having to say it. Photo by Chellise Michael Photography.

Savvy. Fashion or finance, a girl in her twenties or a couple in their forties, the one characteristic that unites our hundreds of clients is that they're savvy—and they want a designer who understands that. They don't want strange fees or secret commissions, HomePolish clients get good design and appreciate the value of good business. They work with us because we believe in and deliver on both.

Just because you're working from home in your pajamas doesn't mean you can't look good. Vintage pieces bring a sense of richness and sophistication into a room making you feel productive even if you're just on Facebook. Photo by Chellise Michael Photography.

Just because you're working from home in your pajamas doesn't mean you can't look good. Vintage pieces bring a sense of richness and sophistication into a room making you feel productive even if you're just on Facebook. Photo by Chellise Michael Photography.

It's easy to see the draw for clients, but what are some of the benefits that attract designers to HomePolish (versus striking out on their own)?

HomePolish: Design for the Masses - Photo 4 of 12 -

Mixing mid-century modern with the iconic brick of downtown Manhattan is a sure fire way to live "bachelor-chic". Photo by Chellise Michael Photography.

Besides the opportunity to run their own design business without the worries of acquiring new clients, billing them, managing insurance and liability, and dealing with legal work? Nothing really.