Homeland Ingenuity

Homeland Ingenuity

By Caroline Tiger
How do American companies maintain handcrafted detail while producing fast enough—and in large enough quantities—to satisfy profit margins and consumers accustomed to instant gratification?

Do you know how and where your own coffee table was made? If you answered, "It was handcrafted by a midsize American producer," perhaps you’ve wondered how homegrown companies compete with those offering more affordable products manufactured overseas. In most cases, it requires walking the line between custom and standardized.

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