Homeland Ingenuity
How do American companies maintain handcrafted detail while producing fast enough—and in large enough quantities—to satisfy profit margins and consumers accustomed to instant gratification?
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Do you know how and where your own coffee table was made? If you answered, "It was handcrafted by a midsize American producer," perhaps you’ve wondered how homegrown companies compete with those offering more affordable products manufactured overseas. In most cases, it requires walking the line between custom and standardized.
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Caroline Tiger
Caroline Tiger is a Philadelphia-based writer who covers design and culture. Her columns, Making It and Consumed, appear each month in the Philadelphia Inquirer.
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