Domino Effect: How a Bedroom Refresh Jump-Started a Whole-House Remodel For a Tech Exec

How a bedroom remodel jumped the threshold and infiltrated every room in the house.

When Tom Conrad, VP of Product at Snapchat, and his wife, Kate Imbach, a writer and documentary filmmaker, went house hunting back in 2010, the first place they saw was also the last—the top unit of a spanking new spec building in the Noe Valley neighborhood of San Francisco.

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Deborah Bishop
Based in San Francisco, Deborah Bishop has written for Dwell almost since the first issue hit the newsstands.

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