59 Retailers Giving Back During the COVID-19 Pandemic

In an act of solidarity, these brands are donating profits to food banks, producing masks and ventilators for healthcare workers, and much more.

We've rounded up a few of our favorite retailers that are giving back during this unprecedented time—sound off in comments below with more.

Appliances and Tech

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AT&T Wireless is offering a 25% discount on unlimited wireless to military, veterans and first responders until May 31.

Casetify has donated 10,000 masks to Direct Relief, and will continue to donate a surgical mask for every one sold. They are also donating all proceeds from their UV sanitizer to GlobalGiving’s Coronavirus Relief Fund. 

Dyson is producing 15,000 ventilators called the CoVent.

Apparel and Accessories

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Aerosoles is donating 10% of proceeds from their "Share the Love" collection to Feeding America.

Allbirds has launched their Better Together pledge: buy a pair of shoes and automatically donate a pair to a healthcare worker.

Backcountry is producing and donating 9,000 masks to the NYC Department of Homeless Services.  

Boden is offering healthcare workers 30% off and free shipping and returns until June 30. 

Carhartt has redirected factories in Kentucky and Tennessee to make gowns and masks for medical workers.

Common Era Jewelry is donating 10% of all profits to Feeding America until June 1, to support food banks across the US and to ensure that the most vulnerable people are able to eat during crisis.   

Citizen Watches will donate a proportion of proceeds from online sales to charities

Crocs has pledged to donate 10,000 pairs of shoes per day to healthcare workers.

Cuyana is donating 100% of proceeds from sales of their Mini Travel Case to Every Mother Counts, a non-profit dedicated to making pregnancy and childbirth safe for every mother, throughout the month of May.    

DSW is partnering with Reebok and Camuto Group to donate more than 100,000 pairs of brand new shoes to local and national frontline workers via their shoe donation partner Soles4Souls.   

Eddie Bauer is pivoting production to create surgical masks.

Edie Parker is donating 15% of all proceeds to Feeding America, Citymeals on Wheels, and No Kid Hungry.

Eileen Fisher has partnered with Congresswoman Carolyn Maloney and the Economic Development Corporation to create gowns, masks and other personal protective equipment for healthcare workers. Read more.  

Everlane is donating all of the proceeds from their 100% Human Collection to Feeding America’s COVID-19 Response Fund.

Fanatics has suspended production on jerseys and are instead using the polyester mesh fabric to make masks and gowns for hospitals in Pennsylvania and nearby states. Save up to 60% on existing merchandise with code MELT.

Gap is sourcing masks, gowns, and scrubs from its factory partners for California hospitals.

Huckberry has launched the Frontlines Donation Bundle: customers who purchase the 72-Hour Tee Donation Bundle will get their own tee, and Huckberry will donate one to a frontline worker on their behalf.

John Elliot is donating 10% of all sales from their Mainline collection to the UCLA Health Fund.

Kendra Scott is donating 50% of proceeds from the Everlyne Bracelet to Feeding America. To date, Kendra Scott has donated over 1 million meals and counting. They are also repurposing existing materials by donating their yellow branded bandanas to local female volunteer groups to sew masks that will be donated to various hospitals in the Austin, New Orleans, New York, and California communities.

Nanushka is retooling their atelier to manufacture and distribute reusable masks in the fight against COVID-19.

New Balance has committed $2 million in non-profit grants in response to the COVID-19 pandemic to support local, regional, and global communities.

Nordstrom has teamed up with one of their partners, Kaas Tailored, to have members of their alterations teams in Washington, Oregon, Texas, and California sew more than 100,000 masks, which will be returned to Kaas for sanitization, and then distributed to Providence Health & Services.

NYDJ is donating 10% of proceeds to United Way Covid-19 Relief efforts across the U.S during their 25% off sitewide sale.

Paige will donate four masks for every four sold as part of the LA Protects program. Any regular purchase will include one free mask with shipment.  

Reformation is partnering with the city of Los Angeles to make masks for essential workers.

Rhone is donating 10% of all proceeds to the Direct Relief Foundation.

Rothy’s has founded the Open Innovation Coalition (OIC). Through the OIC, Rothy’s hopes to share its expertise on producing medical gear with brands that want to join the effort. 

SKIMS is donating 20% of the profits from their Cotton Collection to Baby2Baby’s COVID-19 Emergency Response Program.

Summersalt is donating $15 from every order over $125 to No Kid Hungry's COVID-19 efforts.

Under Armour pledged a $1M donation to Feeding America and $1M to Good Sports to ensure youth sport leagues have the necessary equipment, footwear and apparel.

Uniqlo is making 10 million surgical masks to be delivered to front line workers worldwide.


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Etsy is investing $5M over the next month to help Etsy sellers continue to have a steady stream of sales.

Beauty, Health, and Wellness

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Beam is offering a 50% discount to all medical professionals placing an order online. During the COVID-19 crisis, an additional 10% of net sales are being donated to the Greater Boston Food Bank.

Billie is donating $100,000 to food banks across the US to help those affected by COVID-19.

Clinique is donating 50,000 skin care products as a thank you to the doctors and nurses in New York City's hospitals.

Estée Lauder is donating two million surgical masks for those on the front lines in New York as part of our continued effort towards COVID-19 relief.

Hers and Hims are both offering free 1-hour mental health group support sessions, normally priced at $15 per hour.  

Jetson Probiotics is offering first-time buyers of any Jetson product a code for a free bottle of Immunity to send to a front-line worker who is keeping America moving.

MAC Cosmetics announced its long-standing VIVA GLAM campaign, which supports organizations and programs providing essential needs and services, will dedicate $10 million towards 250 local organizations all over the world that are on the front lines helping people at higher risk during the COVID-19 pandemic.

Puracy has allocated 10,000 pounds of sanitizer to hospitals, nursing homes, charities, community centers and food banks across the country, starting with the hardest hit areas first. They have allocated a further 25% of incoming inventory of sanitizer, soap, and personal care products to donations.

Theragun is donating a portion of all sales to support Feeding America, in addition to similar charities across the globe. Each Theragun sold will provide 100 meals to people across America with a goal of donating 250,000 meals.


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Bake Me A Wish is donating 5% of each order to Meals on Wheels America until June 30.

Fresh Direct has teamed up with NY Common Pantry to fight hunger during the crisis. One $20 donation provides a week’s worth of produce for 10 families.

Our Place is donating 10 meals per purchase to Feeding America. For a limited time, get their best-selling Always pan for $95 instead of $145 with the code STAYHOME.

Sun Basket is delivering free healthy, convenient meals to frontline healthcare workers and their families during the crisis so that they can focus on saving lives.

Home Decor and Lifestyle

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Chewy has partnered with GreaterGood.org (a charitable organization that works to improve the health and well-being of people, pets, and the planet) and other non-profit partners to donate more than $1.7 million in pet food, healthcare supplies and other products to animal welfare organizations most severely affected by the regional economic impact of the coronavirus.

GelPro has not only shifted manufacturing capacity to produce much-needed supplies for the medical industry and first responders, but has also donated thousands of commercial anti-fatigue mats to the drive-up testing stations throughout the United States.

Home Depot has stopped selling N95 masks entirely and donated its stock to hospitals, first responders, and other healthcare providers.

Olivela has partnered with Save the Children and No Kid Hungry, where 20% of your purchase provides essential supplies for a family in need.

Otherland is donating 10% of sales to local food banks in New York.

RVShare is offering temporary housing throughout the pandemic, especially for healthcare workers.

Mattresses and Bedding

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Avocado recently released a 100% organic, washable protective face mask that they are selling to the general public at cost, not for profit.

Boll & Branch is putting 10% of each sale towards the production of mattresses used to outfit pop-up hospitals in New York and across the country. They are offering customers 10% off their purchase with code GOODNESS and will use 10% of the proceeds from these sales to fund their COVID-19 effort. 

Nollapelli will donate 2% of all sales to the Greater Pittsburgh Community Food Bank, an organization in their hometown that has seen a 543% increase of people coming for food until June 1, 2020.

Parachute is donating five face masks to those in need for every five sold. 

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