Dyson@dyson
Founded in 1992 by Sir James Dyson, Dyson Ltd is a technology company which designs and manufactures vacuum cleaners, hand dryers, bladeless fans, and more. Known for innovation, invention it took 5,127 prototype to develop the now renowned Dual Cyclone™ technology and the first vacuum that didn't lose suction. The DC01 became a global best-seller and today you can find Dyson machines in 45 countries.
James Dyson attended London’s Byam Shaw art school but painting beautiful objects wasn’t enough. James wanted to make, and the Royal College of Art allowed just that. James studied architecture, but instead of colonnades and cladding, robust marine engineering was the order of the day. He developed a flat-hulled high-speed landing craft and, with it, his passion for engineering. Pretty soon, he’d also developed a new kind of wheelbarrow—one with a big fat ball that didn’t sink into mud and chunky feet for stability. All the while learning to take risks, make mistakes and use frustration as a fuel for creativity and solving problems.
During the five years it took to develop his first vacuum, James was also battling. First to convince other manufacturers to embrace his new technology. Then to protect his invention when they copied it. It’s enough to give you a complex. And it did. James’ experience informs the way Dyson works today.