FashioNica@fashionica
FashioNica LLC, founded by Nica Yusay, has revolutionized luxury shopping by catering to the environmentally conscious consumer. Established in 2014, this e-commerce platform excels at curating, restoring, authenticating, and selling high-end vintage designer handbags at prices within reach. FashioNica's mission is to reshape the luxury resale market, turning the acquisition of pre-loved luxury goods into both an intelligent deal and a statement of style and sustainability.
The platform leverages a vibrant social media presence to offer a seamless and engaging shopping experience coupled with entertaining and informative content. This approach keeps the content in sync with the latest trends in designer handbags and builds a community of informed, style-conscious consumers. They provide access to a wealth of videos and lookbooks that showcase rare and highly sought-after archival pieces.
The initiative began in 2014 as a social media presence across Instagram, YouTube, and later TikTok, where she shared content related to women's fashion. As interest grew, she pivoted to focus on designer handbags, using social media to market and sell authentic vintage items via various third-party platforms. Despite minimal profits due to high third-party margins, her passion for the bags she loved drove the venture forward.
Her exceptional taste and ability to anticipate consumer desires fueled a growing demand for her handpicked selections. Committed to her passion, she invested all her time outside her day job as a Digital Marketing Brand Manager to nurture FashioNica into a thriving enterprise. With support from her fiancé, they launched the online store at www.shopfashionica.com in July 2021.
A pivotal feature of the online store is "The Bag Drop," where she hosts live sessions on social media an hour before unveiling a new selection of handbags available for purchase. This event showcases luxury brands like Hermes and Chanel and occurs every Wednesday at 7:00 p.m. PT, often selling out within minutes.
FashioNica has cultivated a substantial online following, transforming into a lucrative business that has enabled both founders to leave their full-time jobs to focus on expanding the company. Now a multi-million dollar business, she is the CEO, and her partner is the Chief Financial and Technology Officer.
Her journey in fashion began in her youth, influenced by shopping at thrift stores with her mother, fostering an appreciation for quality and affordability. These experiences laid the groundwork for her future success.
FashioNica is committed to authenticity, with each bag undergoing authentication at least twice through Entrupy, the leading authentication service that combines AI and expert analysis. They also partner with Cobbler Concierge for professional restoration services and Whatnot, a live auction app that allows customers to bid on their authentic designer bags starting at $1.
FashioNica upholds values of sustainability, innovation, and quality, focusing on customer education and satisfaction. Through rigorous sourcing, authentication, and restoration processes, they ensure that each product not only meets but exceeds customer expectations.
The company fosters a culture of creativity and collaboration, prioritizing teamwork and the inclusion of all voices within the team. FashioNica is a collective of passionate fashion enthusiasts committed to advancing a more sustainable and ethical fashion industry.