"I think you tend to see creatives reflecting a lot of their values in their work not because it's the responsible thing to do but because creating is such an innate behavior for humans," says Dao. "Where you start to see the separation between values and the work is when you add a commercial aspect. There's a reason why you don't really see an artist's values within ads. And sadly, we only see a handful of filmmakers and musicians who have the luxury of true creative license. Everything else is just focused-grouped or nitpicked to a sucky death. At the moment, we're just focusing on Occupy George, but the project has introduced us to some really smart and ambitious people who want to contribute something to this movement. So hopefully, we'll be able to create something fun together."