It's common for Nike Stadium locations, such as this one in London, to invite basketball or soccer athletes to speak directly with customers. Retailers hope that providing a theater-like space for community performances or Nike-sponsored chats will engage visitors more effectively than a conventional retail space.

Creative workshops allow youngsters a chance to explore art and gives Nike a way to market product. Nike allows visitors to the locations to customize products in a way not otherwise possible. By offering a different set of materials than what's available to the greater public, visitors feel they have ownership in the retail experience, as seen here in Milan.

The bare-bones framework of many of the stadium spaces, like the white- and black-clad London location, gives each “refresh” the ability to create a specific look for a specific time, without requiring major overhauls.

Nike Stadium space offers a series of programming set in tandem with the sporting calendar as shown in the Milan location. Merging the idea of creating products and viewing sport, all with bolts of color, plays out well in this location.

Rafael de Cardenas says the concept of design and social interaction as a retail trend has caught on as brands try to establish “cultural relevance.” He says that retail spaces that include collaborative design and instill an attitude without “force-feeding cool,” prove the most successful. Here in Paris (not designed by de Cardenas), the ever-changing space looks much less like retail and more like a downtown experience.

Nike's Flyknit exhibition designed by the architect Arthur Huang adds a kick to the Palazzo Clerici courtyard.

Nike LunarGlide 5 ShieldWhen alone time means running away from the house (temporarily), these sneaks offer a customizable upper for easy visibility at night. Nike’s customizing tool ensures the perfect pair for your picky partner. $160 from Nike

United Visual Artists is responsible for this new addition to East London called “Floating Point,” which is the centerpiece of the newly revitalized Aske Gardens. Both sound and light were incorporated in this technologically advanced trampoline-style performance piece.

Kustaa Saksi's installation for Nike Running Event at Showroom 1948 in London.

Here's another look at the Shanghai installation.

Here's a look at the London installation.

Arthur Huang’s Shanghai-based structure entitled “Feather Pavilion” flawlessly embraces the ethos of Nike Flyknit. Huang used a recycled material known as TPU POLLI-brick to build the structure. It is sustainable and lightweight and reacts to a visitor’s presence.

Here's a detailed look at Sabin's design.

Known for her experimental design, Jenny Sabin looked at the project through both an architectural and scientific lens. Sabin used data collected from participants in earlier workshops to draw connections between sports and construction.

Bowery Stadium’s current “refresh” includes a push of Nike’s Flyknit running shoe. Over the summer of 2012, the New York City site will host three community workshops with local architect and Cornell University researcher Jenny Sabin to explore the artistry of Flyknit products. By harnessing the bright, neon colors popular in today’s footwear, the space was reinvented to familiarize potential customers with the materials' performance aspects.

For a stadium space to be successful, the community must get involved. “Rather than thinking of the stadium's store zone as a retail apparel space, we looked at typologies that spoke more to socialization,” de Cardenas says. Using a material palette of pegboard, gaffers tape, and plywood made it easy to convert the space from event to event. Bowery Stadium has taken on a variety of new permutations since de Cardenas first touched it—which was exactly the intention. Fast Company covered the space when it opened in 2010. Read their story here.

Originally designed by architect Rafael de Cardenas, the Bowery Stadium location in New York City provides plenty of “DIY aesthetic,” de Cardenas tells Dwell. “We certainly looked at other stadiums, but this was thought of as a stand-alone project.” In the original design, de Cardenas says he used triangular boxes (some seen in the background) that stacked to become stadium seats, displays for shoes, or places to lounge during parties—a true example of the users making the space their own.

Love the tile, and great solution for a small space - put the tub in the shower !

Here's a detail of the crocheted structure.

Ernesto Neto’s massive handmade sculpture entitled "ObichoSusPensoNaPaisaGen," Obicho for short, is reminiscent of a child’s treehouse. This intricately crocheted masterpiece allows visitors to explore its maze-like layout while marveling at its beauty and strength.

Livning room through slide away glass doors to patio. Indoor/Outdoor living at its best.

V60by Volvo In showrooms early 2014, the new V60 sports wagon features fold-down seats for versatility. Like all of Volvo’s fleet, the V60 includes the company’s low-speed collision-avoidance technology, called City Safety. It works at speeds up to 31 mph, automatically braking the car to prevent collisions. Responding to increasing traffic congestion and the fact that most accidents occur at low speeds, the systems in 2014 models will now include cyclist detection. volvocars.com

Front entry with peekaboo door and walnut slat screen.

This living/bedroom space showcases neutral tones and shades of white to contrast the continued use of natural, treated wood surfaces.

Newly relined pool, and original cement lined patio with Schultz Patio pieces

al Fresco dining 60's style

Nike watches redesigned by Femme Den.

The SSB is made of four pieces that slot together to create the central V design and comes in two types of wood or steel. It can hold an open cookbook in the kitchen, display favorite titles in the living room, and it also works well for kids.

Love the walnut wrapped bookshelves, and the original tile on the fireplace. That smoked glass vintage dining table and Eames chairs help finish the Mad Man look.