Collection by Eujin Rhee
Typeface Designer We Love: Jordan Metcalf
Cape Town, South Africa-based typeface designer and artist Jordan Metcalf has a knack for creating puzzling, intricate algorithms in the form of typefaces. Whether experimenting with personal projects or commissioned by well-known corporations, the designer has quite the love affair with all things type. The folk music-loving designer can also be found collaborating with three other designers/illustrators under the name Only Today. For even more type love, check out our crop of favorite fonts here and be sure to follow our Pinterest Typography board!
The pieces in 'Heart of Gold,' a series about "a playful exploration of the concepts of money, consumerism and greed" in collaboration with fellow Cape Town artist Daniel Ting Chong are stark, sleek, and graphic with a limited colour palette and various use of different mediums, such as glass, wood, and ceramic. Seen here, the machine cut and sprayed birch ply piece, Binoculars.
Metcalf and several other South African based designers/illustrators created various colorful murals for a large financial institution meant to communicate a core brand value, while remaining unique in style and execution. The designer chose 'charisma' and 'inspiration' as his two core brand values to work off of.