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Located in the luxury retail heart of Mexico City, the store stands out for its use of materials and contrast to display an array of men’s clothing and accessories. The store includes a travel and grooming accessories area.

Silver Deer ventured with Materia to generate a paradigm shift in the contemporary man purchase's ritual, a concept wich houses multibland European, American and Canadian firms.
The store has been awarded by multiple

International Institutions:

-Retail Category Award by the International Interior Design Association (IIDA) on the 2017 Best Interiors of Latin America & the Caribbean Competition.

-Recognized for excellence in design and execution and part of the “Class of 2016” by The Retail Design Institute, New York City.

-Recipient of the Commercial Category Award by the Mexican Association of Architects and Interiorists in 2016.