Coinciding with the 50th anniversary of the company, Orona has built in Hernani (Gipuzkoa) a research and development centre of renewable energy and eco-engineering, IDeO Orona Innovation City.
In this space Indissoluble has created an interactive showroom, in which the most advanced technologies come together to serve the broadcast and corporate communication. The visit to the showroom, which is held by Orona’s own staff, has two distinct spaces: an immersive stage with a spectacular video mapping, and an interaction zone where visitors can learn in depth the hallmarks of the brand.
The video mapping is developed around the five points that define the identity of Orona: Innovation, Product, Services, International, and Green. Using a language consisting of icons and vectors, explains in a direct and universal visual style these five points in just five minutes. Thanks to some infrared proximity sensors (Switch IR) are the guests themselves who activated the projection from the wall itself and give way to the following chapters.
The video mapping is controlled by an application designed specifically for iPad that activates two Panasonic HD projectors 8500 lumens DLP letting you choose the language of your visit. The projection is done on a polygonal surface consisting of 170 lacquered aluminium triangles that form an irregular area of 100 m2.
The interactive site consists of 5 areas in which they organize and explain these concepts through different touch screens and interactive elements, including a table based on Computer Vision technology, where visitors can see the global reach of the company by means of tabs representing different projects and countries. The chips are detected by the table and project architectural references Orona has built worldwide.
Indissoluble has thus created a showroom in which the integration of interactive elements, software and customer needs are merged into a single space.