"I generally support the Occupy movement. I was watching TV and saw people get kicked out of their homes because they couldn't pay their mortgages. I feel a general frustration with the American economy," says Cash. "We approached this project like you would an ad campaign. We gave ourselves a brief."
"I think you tend to see creatives reflecting a lot of their values in their work not because it's the responsible thing to do but because creating is such an innate behavior for humans," says Dao. "Where you start to see the separation between values and the work is when you add a commercial aspect. There's a reason why you don't really see an artist's values within ads. And sadly, we only see a handful of filmmakers and musicians who have the luxury of true creative license. Everything else is just focused-grouped or nitpicked to a sucky death. At the moment, we're just focusing on Occupy George, but the project has introduced us to some really smart and ambitious people who want to contribute something to this movement. So hopefully, we'll be able to create something fun together."
"[The General Strike in Oakland, California on November 2nd] was amazing," Dao reports. He and Cash set up a table printing on bills. "About seven thousand people showed up to support the strike in Oakland. It was literally one of the most diverse crowds I've ever seen, I know it sounds silly to say, but the last time I saw a crowd that diverse was at a Prince concert. It was just a very positive atmosphere. Ivan was working the table the whole day and we had some friends help out. The crowd was very receptive and enthusiastic about the project. The action was non-stop, people would literally reach deep into their pockets and we stamped all of their money. We saw every domination stamped. Ones, twos, fives, tens, twenties, fifties, and hundreds. We came there with two fresh ink beds and [by the end] they were both dry. We actually had to break down a little earlier than expected because of that. The highlights for us were meeting people who actually went out and had some of our stamps made, pretty exciting stuff. And during the march, Ivan spotted a guy who made a sign referencing one of our dollar designs. Ivan ran over to him and taped the dollar to his sign. So in a sense the project came full circle. Lastly, and perhaps most importantly, we had a tip jar for Occupy Oakland at our table and we raised over a hundred dollars for them. That money will help the organizers buy food and supplies for occupiers."
"I definitely see a contradiction in values [between working in advertising and the Occupy movement] and I left my job [with ad firm Wieden Kennedy] for a reason," says Cash. "I want to work on projects that resonate with me as opposed to helping corporations get richer. I think a lot of creative professionals have a vivid sense of that contradiction but don't feel empowered to change it." Don't miss a word of Dwell! Download our FREE app from iTunes, friend us on Facebook, or follow us on Twitter!