Marimekko at Crate & Barrel
This week, Marimekko launched its fourth and fifth shops at Crate & Barrel in Los Angeles and San Francisco. The two companies have collaborated for four decades so it makes sense that Marimekko is growing its North American retail presence by launching small shops within existing Crate & Barrel stores. The first shop-in-a-shop opened in SoHo last fall and since then, the company has launched another store in New York City and one in Chicago. On Thursday, we made our way to San Francisco's Union Square shopping district for this city's new Marimekko boutique.
The word surrur represents the sound of a sewing machine. Check back to dwell.com soon, when we will give you a look inside the book and highlight some of its DIY projects.
Vuokko Eskolin-Nurmesniemi designed the Iloinen takki (Happy Coat) in 1960. She originally designed it for adults, thinking it "would be nice to have a dress with pockets in which you could hide away little presents and messages received from the one you love," Marimekko says. Shown here is the child version.