Collection by Luke Hopping

How to Design a Memorable Pop-Up

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Designed to look spontaneous, pop-up shops often obscure the enormous amount of planning that goes into creating them. For more than five years, Jaspar Jansen and Jeroen Dellensen of Amsterdam-based firm i29 Interior Architects have been designing modern yet ephemeral retail spaces. We spoke with Jansen and Dellensen about what goes into designing a great pop-up shopping experience.

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