Upgrade Your Wall With This Connected Canvas
If you’ve ever lingered in front of a canvas and wished it could somehow speak to you, then Soundwall may be the answer you’ve been looking for. Each aluminum canvas operates as a Wi-Fi connected speaker, enabling the printed image to pipe everything from sound effects to music to interviews with the artist. Adding an aural dimension to artwork opens up what is possible in both public and private galleries: one can imagine a photo series that immerses the room in harmonic sound, or a bedroom installation that plays white noise to help you sleep.
Spas Roussev is the Bulgarian entrepreneur, investor, and art collector behind Soundwall. "As soon as I saw how the technology worked I got very excited by the thought of artists and photographers being able to express themselves in this way," he said in an interview with GQ. "You can tell stories and you can give much more emotion to the pictures. Also, because it is Wi-Fi-based, the artists stay connected with the collectors. They can change the story; they can add something to the story; they can send a message. This is how art will be in the future."
Through Soundwall’s artist collaborations, consumers can purchase a fine art canvas that comes with exclusive content: artist-curated playlists, original compositions, interviews, podcasts. Users can find this under Play Art in the Soundwall App for iOS, or they can switch to the Play Music mode and wirelessly stream music from their favorite services. The flexibility and dynamism of the canvas allows users to curate a distinct experience for virtually any venue, whether that be educational, meditative, social, motivational—or all of the above.
Visit Soundwall online to learn more about the technology.
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