The Real Good Experiment
Camera crews were dispatched to catch the action and GPS devices, attached to and hidden on the bottom of the seat, tracked the chairs' travels. @bludotnews and @realgoodchairs tweeted updates and a map at realgood.bludot.com showed the chairs' movements in real time.
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In mid-December, Blu Dot premiered the Real Good Experiment documentary film at their New York City showroom, which opened earlier this year. Just over eight minutes long, the film is a combination of footage of the chairs being abandoned (then rescued from the streets); scaled models representing the city and the chairs as they were carried, driven, and taken on the subway around town (and out to the boroughs); and interviews with some of those who took the chairs to their houses and gave them a home.
Despite clearly being a promotional experiment, the Real Good Experiment was fun to watch because who doesn't want to imagine finding a brand new Real Good Chair abandoned on the sidewalk on their way home? The live aspects--the Twittering, the GPS map updates--let you follow the action from anywhere in the world, and the documentary is a fun overview of and end to the project, plus its short duration makes it easy to digest. Was the project a ground-breaking, eye-opening experiment? No, but it certainly lived up to its name and was real good.