Though Atra Form Studio exudes a distinctly Mexico City cool—no surprise, given its flagship gallery is in chic Colonia Roma, across from famed restaurant Rosetta—its refined but robust furniture is shaped by influences from around the world.
Creative director Alexander Diaz Andersson pulls from his Swedish-Mexican roots, while his mother, Maria, business partner, James Williams, and their team of designers from across Europe and the Americas lend their skills to create work with an increasingly global appeal.
But that doesn’t mean the company’s output is anything approaching generic. Williams describes the bold but streamlined forms of pieces like the Ala chair as having a "Scandinavian midcentury modern origin but mixed with the flavors and feelings of Central America."
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