"The store not only speaks to teens who still spend most of their days in a classroom, but it also makes older generations reminisce while they look for the sneaker brands they have stayed true to since their high school days," says Ruud Belmans, Pinkeye's creative director. We asked Belmans a few questions via email about the store's concept. Read on to see what he has to say.
Our classroom concept was completely the opposite direction of what the owner had in mind, and he was worried. Now he's very happy to sit behind his teacher's desk, seeing visitors look around and admire the space.