These rustic Scandinavian-style rag rugs—made from recycled pre-worn Nudie denim—are the latest extension of the brand’s progressive stance on sustainability.
Each jean is cut into serrated strips, sewn together, rolled on spools and skillfully hand woven together on a traditional manual shuttle loom.
The rugs retail for $599 and are available at Nudie Jeans House in Los Angeles and Nudie Jeans Concept Stores globally.
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