Scandinavian Rag Rugs Made from Recycled Denim

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By Johanna Björk / Published by Dwell
Nudie Jeans Co, a Swedish denim label known for producing 100% organic jeans that command a cult following, is branching into the interior design market with a line of limited edition rugs made from post-consumer recycled denim.

These rustic Scandinavian-style rag rugs—made from recycled pre-worn Nudie denim—are the latest extension of the brand’s progressive stance on sustainability

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Each jean is cut into serrated strips, sewn together, rolled on spools and skillfully hand woven together on a traditional manual shuttle loom.

The rugs retail for $599 and are available at Nudie Jeans House in Los Angeles and Nudie Jeans Concept Stores globally.

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