Scandinavian Rag Rugs Made from Recycled Denim

By Johanna Björk / Published by Dwell
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Nudie Jeans Co, a Swedish denim label known for producing 100% organic jeans that command a cult following, is branching into the interior design market with a line of limited edition rugs made from post-consumer recycled denim.

These rustic Scandinavian-style rag rugs—made from recycled pre-worn Nudie denim—are the latest extension of the brand’s progressive stance on sustainability

Each jean is cut into serrated strips, sewn together, rolled on spools and skillfully hand woven together on a traditional manual shuttle loom.

The rugs retail for $599 and are available at Nudie Jeans House in Los Angeles and Nudie Jeans Concept Stores globally.

Johanna Björk


A designer by trade, Johanna Björk has always had a passion for storytelling and style. She currently works in the intersection of design, fashion and sustainability and is the founder of web magazine Goodlifer. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and is currently based in the LA-area. As Editor of Goodlifer, columnist for conscious culture site EcoSalon (, and a freelance writer, she reports on the latest and greatest in good living, sustainable style, culture and trends from all over the world.

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