Growing up in California, she was inspired by nature from an early age. The ocean, in particular, provides constant inspiration for her work. A recent collection Moyer designed in collaboration with West Elm was inspired by plankton, the water-based microscopic plants and animals at the base of the food chain. A percentage of the proceeds from the "Plankton Series" went to Oceana, an ocean conservation non-profit.
Not limiting herself to what’s under the sea, Moyer says she finds inspiration everywhere. "I'm moved by that which is all around us, but we might have stopped seeing or maybe never really noticed — like the ubiquity and exquisite weirdness of nature. In art—as in fashion, I'm often attracted to things that might be a bit odd or disturbing at first, as they hold my interest in a different way than conventional beauty."
A designer by trade, Johanna Björk has always had a passion for storytelling and style. She currently works in the intersection of design, fashion and sustainability and is the founder of web magazine Goodlifer. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and is currently based in the LA-area. As Editor of Goodlifer, columnist for conscious culture site EcoSalon (ecosalon.com), and a freelance writer, she reports on the latest and greatest in good living, sustainable style, culture and trends from all over the world.