Moroso Factory Tour
By Virginia Gardiner / Published by Dwell

Their 130-strong team works in a cluster of humble sheds from 8 a.m. to 5 p.m. with an hour break for lunch. They are overseen by Agostino Moroso, who has worked there for 54 years, and his daughter Patricia, who masterminds the company’s creative side and tracks new designers to work with.

In the hall outside the factory floor, a gray-haired man in charge of textile cutting enjoys vending-machine espresso. Stepping inside yields a candy-colored view of rolls upon rolls of wool felt and other fabrics. There is no specific order to the pile, but the espresso-drinking man knows the type, color, and precise location of each and every one. He reappears and climbs onto a platform, which is attached to a fabric roller that glides 50 feet or so along a table, unrolling the wool. A computer-operated cutter makes calculated patterns across orange felt, which adheres smoothly to the table with help from thousands of tiny suctioning pinholes. The cut pieces are then carefully bagged and labeled. Twenty-five specialized seamstresses sew the upholsteries together.

A muscle-bound man wearing an alligator belt screws the heavy metal base onto a Fjord chair. He runs a steam iron along every sewn seam; the wrinkles shrink and flatten. Nearby, a Take Off chair by Alfredo Häberli sits upside down on a table. Its zippered denim cover won’t quite close around the structural frame, conjuring memories of tight jeans after a well-fed holiday.

The prototyping room is calm today. A welded-metal frame of Urquiola’s Antibody chaise, introduced in Milan this year, sits on the floor. Marino Mansutti, a Moroso family member who has worked here all his life, helping designers turn ideas into realities, is enjoying the calm after the pre-Milan rush. “It was nuts,” he says. Now he finds time to wipe away dust under the phone on his desk.


Virginia Gardiner


Our "Process" queen Virginia Gardiner currently lives in London, where she is finishing up a master's degree in industrial design engineering. "It has been fun but also tiring," she reports. "I spend a lot of time in the workshop with glue and other stuff on my hands and have recently been casting lots of shapes in horse poo from the horses that trot around Buckingham Palace. But we have to make stuff with a market, so I'm working on a new waterless toilet.

Everybody loves feedback. Be the first to add a comment.
The author will be notified whenever new comments are added.
Dwell Life © 2016Download our iOS App

We’re inviting you to join us to create a place where we can inspire and share with each other every day, collaborate on collections, projects and stories, ask questions, discuss and debate ideas.

Log in