Big news may call for a toast, but usually it demands caffeine first. Perhaps that’s why ceramicist Ian Anderson chose to do a line of mugs to celebrate his expansion into the European market and the launch of his online platform to solicit user-generated design inspiration.
"There are a lot of logistics in scaling up. It’s the ugly but necessary side of being a design brand," says Anderson, who has personally overseen the creative and financial halves of his Philadelphia studio since 2013. Now he’s partnering with Moxon London to distribute Shapes, a new line of five mugs, each with a striking geometric handle, to European boutiques.
The mugs also commemorate the start of AANDERSSON Projects, a website where users can respond anonymously to abstract prompts like "Please draw Michelle’s face" to crowdsource patterns and graphics that Anderson will bake into his own work. "I was frustrated with the design world’s obsession with celebrity," he explains, adding that, down the road, these digital submissions may be displayed in a gallery or public art installation.