Magic Carpet Ride, Courtesy of Swedish Brand Oyyo

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By Kelsey Keith
Lina Zedig and Marcus Åhrén founded their design studio Oyyo in Stockholm in late 2011. Since then, they've been ramping up for Oyyo's first collection, a series of six dhurrie rugs woven from organic cotton and tinted with vegetable dye. The pieces are handwoven by craftspeople near Jodhpur, India, pairing time-tested weaving techniques with contemporary design motifs.
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Never Ending Story, which comes in two sizes, is heavily reminiscent of Bauhaus instructor Gunta Stölzl's decorative weavings.

Oyyo is planning to release one or two new, limited-edition products per year—not just rugs, but furniture and accessories. Finally, a note on dhurrie upkeep: The flat weave of the rugs makes them colorfast, and the studio says they can be washed (with care!)


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Here is Bastian, another flat-weave dhurrie colored with vegetable dyes, that comes in two standard sizes (roughly five-by-eight and eight-by-ten).


The rugs will be available in Oyyo's online store this May 2013, and orders can be placed in advance by contacting


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Brick Pastel (left) comes in four sizes, and it should be noted that custom color orders are possible but take an additional two to five months. (It's a rug! Think of it as the long-term mutual fund of home decor.) Noto, at right, is perhaps the most versatile of the bunch: It comes in five sizes and its color scheme and triangulated geometrics would look at home almost anywhere.