Life Pscycle-ology of a Mobile Phone

By now most of us know and follow the reduce, reuse, recycle routine for bottles and cans, but what about electronics? Presented by the Australian Environmental Protection Agency as part of the State of Design Festival, "Life Pscycle-ology" looks life of a mobile phone once it's been discarded. With a dose of humor, the animated short shows why life cycle thinking is important to all new design--mobile phone or otherwise.