Hyundai Ride and Drive

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By Hanni Chehak
Recently Dwell partnered with the Hyundai Sonata Uncensored campaign, an interactive, traveling exhibit designed to welcome visitors to a unique space where they could learn more about the Hyundai brand. As part of the collaboration, Bay Area designer and architect Christopher Deam created an installation piece called The Porch, a modern hangout for guests to take a load off, sip a beverage, and learn a little bit about modern design and the Hyundai Sonata. We caught up with Deam as he shared his inspiration behind his design.

Deam's design turned a refurbished shipping container into a portable outdoor porch, outfitted in all things modern. Whether you test-drove a Hyundai model or cozied into a Loll Adirondack chair on the AstroTurf, Deam's porch had a lot of street cred. Check out this behind-the-scenes video filmed during a recent event in Los Angeles.

Hyundai Ride and Drive - Photo 1 of 16 - From August to October the installation traveled through 10 US cities as part of the new Hyundai Sonata Uncensored campaign. For more information visit Sonata Uncensored.

From August to October the installation traveled through 10 US cities as part of the new Hyundai Sonata Uncensored campaign. For more information visit Sonata Uncensored.

Hyundai Ride and Drive - Photo 2 of 16 - The exhibit packed up nicely to transport from city to city with relative ease.

The exhibit packed up nicely to transport from city to city with relative ease.

To see more images, including shots of Deam's shipping container-turned-hangout, please visit the slideshow.

Hyundai Ride and Drive - Photo 3 of 16 - A refurbished shipping container was used as the basic building block to create the installation. Extremely portable and an innovative way to re-think and re-use a seemingly single purpose object.

A refurbished shipping container was used as the basic building block to create the installation. Extremely portable and an innovative way to re-think and re-use a seemingly single purpose object.

Hyundai Ride and Drive - Photo 4 of 16 - The installation provided a design worthy outlet that connected users to Hyundai's social network and the Hyundai brand. Dwell visited with architect Christopher Deam to discuss the conceptualization and design process behind the collaborative effort.

The installation provided a design worthy outlet that connected users to Hyundai's social network and the Hyundai brand. Dwell visited with architect Christopher Deam to discuss the conceptualization and design process behind the collaborative effort.

Hyundai Ride and Drive - Photo 5 of 16 - Sourcing ideas from his own modern aesthetic, Deam’s inspiration and thought process was centered around trying to create "a convivial atmosphere where people could effortlessly interact and exchange ideas casually.  A porch embodies those ideas for me, and I felt like it would be an unpretentious way to bring people together."

Sourcing ideas from his own modern aesthetic, Deam’s inspiration and thought process was centered around trying to create "a convivial atmosphere where people could effortlessly interact and exchange ideas casually. A porch embodies those ideas for me, and I felt like it would be an unpretentious way to bring people together."

Hyundai Ride and Drive - Photo 6 of 16 - Entering the container doors, you’re greeted by a Woolly Pocket vertical garden to your left and an assortment of Loll Designs outdoor furniture.The empty space carved out by the disassembled walls of the container help to complete a room-like feeling with a relaxing communal area.

Entering the container doors, you’re greeted by a Woolly Pocket vertical garden to your left and an assortment of Loll Designs outdoor furniture.The empty space carved out by the disassembled walls of the container help to complete a room-like feeling with a relaxing communal area.

Hyundai Ride and Drive - Photo 7 of 16 - A portion of the main outdoor area features flooring by Lonseal, outdoor furniture by Loll Designs, West Elm ottomans, and flexible bins by Tubtrugs.

A portion of the main outdoor area features flooring by Lonseal, outdoor furniture by Loll Designs, West Elm ottomans, and flexible bins by Tubtrugs.

Hyundai Ride and Drive - Photo 8 of 16 - The outdoor furniture collection by Loll utilizes 100% recycled plastic from milk jugs. Their eco-friendly construction reinforces the narrative that an outdoor porch is effective when in harmony with all things green.

The outdoor furniture collection by Loll utilizes 100% recycled plastic from milk jugs. Their eco-friendly construction reinforces the narrative that an outdoor porch is effective when in harmony with all things green.

Hyundai Ride and Drive - Photo 9 of 16 - Interactive stations equipped with computers and iPads introduced guests to Sonata's Facebook and YouTube social media platforms.

Interactive stations equipped with computers and iPads introduced guests to Sonata's Facebook and YouTube social media platforms.

Hyundai Ride and Drive - Photo 10 of 16 - Often, good design means creating synergistic relationships between people and experiences.

Often, good design means creating synergistic relationships between people and experiences.

Hyundai Ride and Drive - Photo 11 of 16 - As Deam puts it, "Good design connects people to the experience they are engaged in. It heightens a feeling of presence, and reveals connections that they may not have noticed before."

As Deam puts it, "Good design connects people to the experience they are engaged in. It heightens a feeling of presence, and reveals connections that they may not have noticed before."

Hyundai Ride and Drive - Photo 12 of 16 - iPad's placed throughout The Porch created an opportunity for guests of all ages to interact with the technology used to create the Uncensored campaign.

iPad's placed throughout The Porch created an opportunity for guests of all ages to interact with the technology used to create the Uncensored campaign.

Hyundai Ride and Drive - Photo 13 of 16 - Deam believes good design is composed of a mixture of simplicity, clarity, purpose and joy.

Deam believes good design is composed of a mixture of simplicity, clarity, purpose and joy.

Hyundai Ride and Drive - Photo 14 of 16 - The functional design element provided by the container blended seamlessly into the outdoor feel with the use of straightforward, minimal materials and the creative use of empty space.

The functional design element provided by the container blended seamlessly into the outdoor feel with the use of straightforward, minimal materials and the creative use of empty space.

Hyundai Ride and Drive - Photo 15 of 16 - Hyundai offered several vehicles for guests to test-drive; both the 2011 Sonata and its competitors ( the Honda Accord and the Toyota Camry) were tested against each other to see which car delivered the best performance.

Hyundai offered several vehicles for guests to test-drive; both the 2011 Sonata and its competitors ( the Honda Accord and the Toyota Camry) were tested against each other to see which car delivered the best performance.

Hyundai Ride and Drive - Photo 16 of 16 - For more information on the Uncensored campaign, please visit sonatauncensored.

For more information on the Uncensored campaign, please visit sonatauncensored.

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