Graphic Design: Project Projects

When Krishnamurthy and Michaels met through a friend in late 2003, they both had degrees in graphic design, occasional day jobs at magazines, freelance gigs for nonprofit organizations, and an "aversion to more commercial practices," says Michaels. Three months later, they decided to start their own firm, aiming to "eke out a living doing obscure and intelligent design work" related to culture, art, and architecture. The firm now numbers six, including a third principal, Rob Giampietro. In 2009, Project Projects was named a finalist in the Cooper-Hewitt National Design Awards.